A professor stands before her class as she talks about a SWOT Analysis

Marketing

Program Overview

Program Overview

Lay the foundation you need to set yourself up as an expert in marketing. Choose your focus and advance in skill with guidance from our experienced, available faculty. You'll gain the competitive edge by mastering how to bring a product or service from the idea stage to marketplace acceptance.

Get real-world experience with Nashville-area businesses and social enterprises. You'll graduate with the clout you need to flourish in corporate marketing, advertising, public relations and more.

Courses

Courses

View the Undergraduate Catalog for course requirements in the following areas:

#1

Undergraduate business program in TN

Internship

Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Study Abroad

See the world — whether it’s Italy, Austria, Costa Rica, England or another country. Career opportunities will open for you as you sharpen your foreign language skills. Gain the international experience and cross-cultural communication skills you’ll need in our global economy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Our Faculty

  • Joseph Bamber headshot

    Joseph Bamber

    Associate Professor

    Joseph serves as the Associate Professor of Marketing at Lipscomb University. Joseph first came to Nashville to attend Vanderbilt University. After finishing his MBA at MIT Sloan, Joseph co-founded a...

    Meet Joseph Bamber
  • Rebecca Burcham headshot

    Rebecca Burcham

    Assistant Professor

    Rebecca calls both Hattiesburg, MS and New Orleans, LA her dual hometowns as she spent equal amounts of time in both during her childhood. She graduated from Mississippi State University...

    Meet Rebecca Burcham
  • Lindsay Dillingham headshot

    Lindsay Dillingham

    Assistant Professor

    Prior to earning her doctorate from the University of Kentucky in 2014, Dr. Dillingham worked for Merrill Lynch in Nashville. Since joining the faculty full-time in 2015, she has continued...

    Meet Lindsay Dillingham
  • Rick Holaway headshot

    Rick Holaway

    Department Chair - Management, Entrepreneurship & Marketing

    Rick Holaway serves as a Chair for Management, Entrepreneurship and Marketing and as an Assistant Professor of Marketing, teaching marketing and management courses. Prior to becoming a member of the full-time...

    Meet Rick Holaway

Career Paths

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Agents and business managers of artists, performers, and athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Market Research Analysts

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Related Programs

Advertising

Advertising

A student stands outside smiling

Public Relations

Two students sit in class ready to take notes while looking at their professor

General Business