A professor stands before her class as she talks about a SWOT Analysis

Marketing

Program Overview
Courses

Lay the foundation you need to set yourself up as an expert in marketing. Choose your focus and advance in skill with guidance from our experienced, available faculty. You'll gain the competitive edge by mastering how to bring a product or service from the idea stage to marketplace acceptance.

Get real-world experience with Nashville-area businesses and social enterprises. You'll graduate with the clout you need to flourish in corporate marketing, advertising, public relations and more.

Program Foundations

We have designed our curriculum with the goal of developing business leaders who embrace the values and virtues of Jesus. Developing the values of being purposeful, bold, credible, creative and servant-hearted make our marketing graduates hirable, productive citizens. A foundation of sixteen required business core courses provides our marketing majors with a firm grasp on key marketing principles and affords them the competencies to become ethical leaders.

Concentrations

Capstone Projects

Courses

Corporate Marketing Concentration

Business Core (49 hours*) and Other Required Courses for B.B.A. Degree

All majors in the B.B.A. degree must complete the following courses:

AC 2503 - Financial Accounting
AC 2513 - Managerial Accounting
BA 3403 - Enterprise Systems,Reporting and Visualization
BA 3703 - Business Communication
BA 3803 - Business Values
BA 4503 - Business Strategy
EC 2413 - Principles of Microeconomics
EC 2403 - Principles of Macroeconomics
ENT 2503 - An Introduction to Business
FI 2503 - Business Analysis, Techniques and Tools
FI 3503 - Principles of Finance
MA 2183 - Elementary Statistics
MG 3503 - Leading and Managing People
MG 3613 - Legal Aspects of Business I
MG 4813 - Data Driven Decision Making
MK 3503 - Principles of Marketing
OSCM 3503 - Operations and Supply Chain Management
UN 1321 - Personal Finance

Select three hours from the following international courses:

BA 3603 - Fundamentals of International Business
AC 4803 - Global Business, Culture, and Travel to [insert destination]
FI 4803 - Global Business, Culture and Travel to [insert destination]
MG 4803 - Global Business, Culture and Travel to [insert destination] or
MK 4803 - Global Business, Culture and Travel to [insert destination]

Note:

* There are 49 hours in the business core. EC 2403 and MA 2183 are also included in the general education requirements.

Total hours required in addition to B.B.A. requirements: 21

Specific courses required:

MK 3533 - Marketing Management
MK 3733 - Marketing Strategy
MK 4533 - Marketing Research and Plans
MK 390V - Internship in Marketing

Concentration courses:

MG 4403 - Organizational Behavior: Global Perspectives
MK 3543 - Professional Relationships Marketing

Three hours selected from:

MK 390V - Internship in Marketing
MK 3xxx or 4xxx not otherwise required above
MG 3xxx or 4xxx not otherwise required above
ENT 3xxx or 4xxx not otherwise required above
OSCM 4203 - Supplier Relationship Management and Negotiation
IT 1213 - Graphic Design Studio
IT 2223 - Web Application Development I
CMU 4033 - Business of Songwriting & Music Production
FD 3113 - Fashion Buying and Merchandising I
CO 2213 - Event Planning
Or CO 3xxx or 4xxx

Marketing for Entrepreneurship Concentration

Business Core (49 hours*) and Other Required Courses for B.B.A. Degree

All majors in the B.B.A. degree must complete the following courses:

AC 2503 - Financial Accounting
AC 2513 - Managerial Accounting
BA 3403 - Enterprise Systems,Reporting and Visualization
BA 3703 - Business Communication
BA 3803 - Business Values
BA 4503 - Business Strategy
EC 2413 - Principles of Microeconomics
EC 2403 - Principles of Macroeconomics
ENT 2503 - An Introduction to Business
FI 2503 - Business Analysis, Techniques and Tools
FI 3503 - Principles of Finance
MA 2183 - Elementary Statistics
MG 3503 - Leading and Managing People
MG 3613 - Legal Aspects of Business I
MG 4813 - Data Driven Decision Making
MK 3503 - Principles of Marketing
OSCM 3503 - Operations and Supply Chain Management
UN 1321 - Personal Finance

Select three hours from the following international courses:

BA 3603 - Fundamentals of International Business
AC 4803 - Global Business, Culture, and Travel to [insert destination]
FI 4803 - Global Business, Culture and Travel to [insert destination]
MG 4803 - Global Business, Culture and Travel to [insert destination] or
MK 4803 - Global Business, Culture and Travel to [insert destination]

Note:

* There are 49 hours in the business core. EC 2403 and MA 2183 are also included in the general education requirements.

Total hours required in addition to B.B.A. requirements: 21

Specific courses required

MK 3533 - Marketing Management
MK 3733 - Marketing Strategy
MK 4533 - Marketing Research and Plans
MK 390V - Internship in Marketing

Concentration courses - Choose 2 of the following:

ENT 3543 - Entrepreneur Marketing
ENT 4403 - Entrepreneur Finance
ENT 4503 - New Venture Creation

Choose one course from the following:

ENT 390V - Entrepreneur Internship
Must be an internship with significant entrepreneurial content
MK 3xxx, 4xxx Not otherwise required
MG 3xxx, 4xxx
ENT 3xxx, 4xxx
OSCM 4203 - Supplier Relationship Management and Negotiation
CMU 4033 - Business of Songwriting & Music Production
CO 2213 - Event Planning
CO 3xxx, 4xxx
FD 3113 - Fashion Buying and Merchandising I

Professional Relationship Marketing Concentration

Business Core (49 hours*) and Other Required Courses for B.B.A. Degree

All majors in the B.B.A. degree must complete the following courses:

AC 2503 - Financial Accounting
AC 2513 - Managerial Accounting
BA 3403 - Enterprise Systems,Reporting and Visualization
BA 3703 - Business Communication
BA 3803 - Business Values
BA 4503 - Business Strategy
EC 2413 - Principles of Microeconomics
EC 2403 - Principles of Macroeconomics
ENT 2503 - An Introduction to Business
FI 2503 - Business Analysis, Techniques and Tools
FI 3503 - Principles of Finance
MA 2183 - Elementary Statistics
MG 3503 - Leading and Managing People
MG 3613 - Legal Aspects of Business I
MG 4813 - Data Driven Decision Making
MK 3503 - Principles of Marketing
OSCM 3503 - Operations and Supply Chain Management
UN 1321 - Personal Finance

Select three hours from the following international courses:

BA 3603 - Fundamentals of International Business
AC 4803 - Global Business, Culture, and Travel to [insert destination]
FI 4803 - Global Business, Culture and Travel to [insert destination]
MG 4803 - Global Business, Culture and Travel to [insert destination] or
MK 4803 - Global Business, Culture and Travel to [insert destination]

Note:

* There are 49 hours in the business core. EC 2403 and MA 2183 are also included in the general education requirements.

Total hours required in addition to B.B.A. requirements: 21

Specific courses required:

MK 3533 - Marketing Management
MK 3733 - Marketing Strategy
MK 4533 - Marketing Research and Plans
MK 390V - Internship in Marketing

Concentration courses - Choose 2 of the following:

MK 3543 - Professional Relationships Marketing
MK 4583 - Advanced Professional Selling
CO 2133 - Persuasion and Advocacy

Choose one course from the following:

MK 390V - Internship in Marketing
MK 3xxx, 4xxx not otherwise required above
MG 3xxx, 4xxx
ENT 3xxx, 4xxx
OSCM 4203 - Supplier Relationship Management and Negotiation
CMU 4033 - Business of Songwriting & Music Production
CO 2213 - Event Planning
CO 3xxx, 4xxx
FD 3113 - Fashion Buying and Merchandising I

Strategic New Media Marketing Concentration

Business Core (49 hours*) and Other Required Courses for B.B.A. Degree

All majors in the B.B.A. degree must complete the following courses:

AC 2503 - Financial Accounting
AC 2513 - Managerial Accounting
BA 3403 - Enterprise Systems,Reporting and Visualization
BA 3703 - Business Communication
BA 3803 - Business Values
BA 4503 - Business Strategy
EC 2413 - Principles of Microeconomics
EC 2403 - Principles of Macroeconomics
ENT 2503 - An Introduction to Business
FI 2503 - Business Analysis, Techniques and Tools
FI 3503 - Principles of Finance
MA 2183 - Elementary Statistics
MG 3503 - Leading and Managing People
MG 3613 - Legal Aspects of Business I
MG 4813 - Data Driven Decision Making
MK 3503 - Principles of Marketing
OSCM 3503 - Operations and Supply Chain Management
UN 1321 - Personal Finance

Select three hours from the following international courses:

BA 3603 - Fundamentals of International Business
AC 4803 - Global Business, Culture, and Travel to [insert destination]
FI 4803 - Global Business, Culture and Travel to [insert destination]
MG 4803 - Global Business, Culture and Travel to [insert destination] or
MK 4803 - Global Business, Culture and Travel to [insert destination]

Note:

* There are 49 hours in the business core. EC 2403 and MA 2183 are also included in the general education requirements.

Total hours required in addition to B.B.A. requirements: 21

Specific courses required:

MK 3533 - Marketing Management
MK 3733 - Marketing Strategy
MK 4533 - Marketing Research and Plans
MK 390V - Internship in Marketing

Concentration courses - Choose 2 of the following:

MK 3403 - Strategic Internet Marketing
IT 2223 - Web Application Development I
MK 3453 - Social Media Marketing

Three hours from:

Marketing (MK), Information Technology (IT except 1000 and IT 2043), Art (AR), Communications (CO, except CO 1003), or EN3123 ST: Social Media. Students should consult a departmental advisor in course selection.

MK 390V - Internship in Marketing
MK 3xxx or 4xxx
MG 3xxx or 4xxx
ENT 3xxx or 4xxx
IT 1213 - Graphic Design Studio
If not taken above
IT 2223 - Web Application Development I
If not taken above
OSCM 4203 - Supplier Relationship Management and Negotiation
CMU 4033 - Business of Songwriting & Music Production
CO 2213 - Event Planning
CO 3xxx or 4XXX
FD 3113 - Fashion Buying and Merchandising I

Marketing Minor

Internet and Social Media Marketing Minor

Total hours required: 15

Specific courses required:

MK 3403 - Strategic Internet Marketing
MK 3503 - Principles of Marketing
IT 1213 - Graphic Design Studio
IT 2223 - Web Application Development I

Three hours selected from:

Marketing (MK), Information Technology (IT except 1000 and IT 2043), Art (AR), Communication (CO except CO 1003), or EN 3123 ST: Social Media. Students should consult a departmental advisor in course selection.

Social Entrepreneurship Minor

Total hours required: 15

Specific courses required:

ENT 2503 - An Entrepreneur's Introduction to Business
ENT 3453 - Principles of Social Entrepreneurship
ENT 3543 - Entrepreneur Marketing and
ENT 4403 - Entrepreneur Finance

Choose one course from the following:

BA 3303 - Principles of Business as Mission
ENT 4Xn3 - Special Topics in [Insert Area]
ENT 390V - Entrepreneur Internship
MK 3403 - Strategic Internet Marketing
MK 3453 - Social Media Marketing
MK 3543 - Professional Relationships Marketing or LUEG 3xn3 - Engagements: Creativity: Wonder, Work & Worship

Contact Information

Management, Entrepreneurship & Marketing

Rick Holaway
Director of Graduate Programs
6159666133 ext. 6133
rick.holaway@lipscomb.edu

Undergraduate business program in TN

Internship

Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Study Abroad

See the world — whether it’s Italy, Austria, Costa Rica, England or another country. Career opportunities will open for you as you sharpen your foreign language skills. Gain the international experience and cross-cultural communication skills you’ll need in our global economy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Our Faculty

Joseph Bamber

Associate Professor

Joseph serves as the Associate Professor of Marketing at Lipscomb University. Joseph first came to Nashville to attend Vanderbilt University. After finishing his MBA at MIT Sloan, Joseph co-founded a...
Meet Joseph Bamber
John Crawford

Adjunct Faculty

Crawford earned his BA, MBA, and Ph.D. at the University of Alabama. He has been associated with Lipscomb University since 1981 and has served in the College of Business as...
Meet John Crawford
Lindsay Dillingham

Assistant Professor

Prior to earning her doctorate from the University of Kentucky in 2014, Dr. Dillingham worked for Merrill Lynch in Nashville after graduating from Lipscomb. Since joining the faculty full-time in...
Meet Lindsay Dillingham
Rick Holaway

Director of Graduate Programs

Rick Holaway serves as a Chair for Management, Entrepreneurship and MarketingÂ and as an Assistant Professor of Marketing, teaching marketing and management courses. Prior to becoming a member of the full-time...
Meet Rick Holaway

Career Paths

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Agents and business managers of artists, performers, and athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Market Research Analysts

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Marketing

Program Overview

Courses

Internship

Study Abroad

Expert faculty, small class sizes

Our Faculty

Joseph Bamber

John Crawford

Lindsay Dillingham

Rick Holaway

Career Paths

Advertising, Promotions, and Marketing Managers

Agents and business managers of artists, performers, and athletes

Market Research Analysts

Related Programs