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Endeavor

Now accepting applications for the new Endeavor Program, a unique educational experience designed for you!

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Program Overview

Program Overview

Successful communication is at the core of any flourishing organization. Social media, press releases and electronic press kits are among the tools of the trade. At Lipscomb, we teach both the tools and the skills that help stories find their target audience.

Our seasoned faculty provides an integrated and creative community incorporating hands-on experiences. You will grow your digital communication knowledge with up-to-date and relevant media approaches. You will interact with real clients and serve their public relations needs, and learn to be an adaptable professional in an ever-changing field. Our goal is to immerse students in a creative community revolving around hands-on experience and informed by a strong liberal arts core.

You could go on to be a communication director, publicist, social media manager, spokesperson, account executive at a public relations firm or just about anything else you are passionate about. You’ll be equipped for graduate school as well, if that is the path you choose. Whichever direction you progress, a public relations major will get you there.

Courses

Courses

Specific courses required:

  • CO 1014 - 21st Century Media
  • CO 2144 - Multimedia Storytelling
  • CO 3013 - Cross-Cultural Communication
  • CO 3553 - Communication Law and Ethics
  • CO 3573 - Crisis Communication
  • CO 3703 - Introduction to Public Relations
  • CO 3723 - Public Relations Writing
  • CO 3733 - Cases and Campaigns
  • CO 3941 - Practicum in Public Relations (taken twice)
  • CO 4013 - Internship in Public Relations
  • CO 4833 - Great Ideas: Public Relations
  • IT 1213 - Graphic Design Studio
  • MG 3503 - Leading and Managing People
  • MK 3503 - Principles of Marketing

Six hours selected from:

  • CO 2133 - Persuasion and Advocacy
  • CO 2213 - Event Planning
  • CO 2703 - Organizational Communication
  • CO 3083 - Negotiation
  • CO 3603 - On-Camera Delivery
  • CO 4063 - Audience Analysis

Internship

Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Nashville

A big city. An even bigger opportunity. We consider Nashville an extension of our classroom, and as a leading city in many industries, that means you’ll gain experience and insight you won’t find anywhere else.

Our Faculty

  • Aerial Ellis

    Aerial Ellis

    Assistant Professor

    Emerging among the brightest in the industry, Dr. Aerial Ellis is a gifted strategist and storyteller who nurtured an entrepreneurial spirit early in her career by launching her first public...

    Meet Aerial Ellis
  • Jimmy McCollum headshot

    Jimmy McCollum

    Professor

    Dr. Jimmy McCollum graduated from Lipscomb in 1987. He earned his M.S. in journalism at the University of Tennessee and his Ph.D. in mass communication at the University of Alabama....

    Meet Jimmy McCollum
  • Alan Griggs headshot

    Alan Griggs

    Chair, Communications and Journalism

    Alan Griggs is a senior manager of communications with diverse experience including television news reporting and management, political and corporate communications and teaching. In his role as a media consultant,...

    Meet Alan Griggs
  • Sarah Gibson

    Sarah Gibson

    Associate Professor

    Sarah Gibson earned her B.S. in Electronic Media from Abilene Christian University and her MFA in Radio, Television and Film from the University of North Texas. While at North Texas...

    Meet Sarah Gibson
  • Jim Thomas

    Jim Thomas

    Adjunct Professor

    Jim Thomas teaches in the Graduate Education and Communication programs at Lipscomb University. He has also served as Instructor in Speech, Director of Advance, Director of University 1101, Director of...

    Meet Jim Thomas
  • Bob Chandler headshot

    Bob Chandler

    Director, Graduate and Professional Programs

    Dr. Chandler directs the Graduate Studies in Communication programs for the School of Communication. He provides leadership for the graduate and professional programs in communication as well as serving as...

    Meet Bob Chandler
  • Aaron Burtch

    Aaron Burtch

    Associate Director of Admissions Transfers

    Aaron is a Michigan native, born in Flint, and stayed until he transferred to complete his bachelors degree at Abilene Christian University. He graduated in 1997 with his BA in...

    Meet Aaron Burtch

Career Paths

Public Relations Specialists

Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.

Public Relations and Fundraising Managers

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Reporters, Correspondents, and Broadcast News Analysts

Reporters, correspondents, and broadcast news analysts inform the public about news and events happening internationally, nationally, and locally. They report the news for newspapers, magazines, websites, television, and radio.