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Program Overview

Program Overview

Successful communication is at the core of any flourishing organization. Social media, press releases and electronic press kits are among the tools of the trade. At Lipscomb, we teach both the tools and the skills that help stories find their target audience.

Our seasoned faculty provides an integrated and creative community incorporating hands-on experiences. You will grow your digital communication knowledge with up-to-date and relevant media approaches. You will interact with real clients and serve their public relations needs, and learn to be an adaptable professional in an ever-changing field. Our goal is to immerse students in a creative community revolving around hands-on experience and informed by a strong liberal arts core.

You could go on to be a communication director, publicist, social media manager, spokesperson, account executive at a public relations firm or just about anything else you are passionate about. You’ll be equipped for graduate school as well, if that is the path you choose. Whichever direction you progress, a public relations major will get you there.

Courses

Courses

Specific courses required:

  • CO 1014 - 21st Century Media
  • CO 2144 - Multimedia Storytelling
  • CO 3013 - Cross-Cultural Communication
  • CO 3553 - Communication Law and Ethics
  • CO 3573 - Crisis Communication
  • CO 3703 - Introduction to Public Relations
  • CO 3723 - Public Relations Writing
  • CO 3733 - Cases and Campaigns
  • CO 3941 - Practicum in Public Relations (taken twice)
  • CO 4013 - Internship in Public Relations
  • CO 4833 - Great Ideas: Public Relations
  • IT 1213 - Graphic Design Studio
  • MG 3503 - Leading and Managing People
  • MK 3503 - Principles of Marketing

Six hours selected from:

  • CO 2133 - Persuasion and Advocacy
  • CO 2213 - Event Planning
  • CO 2703 - Organizational Communication
  • CO 3083 - Negotiation
  • CO 3603 - On-Camera Delivery
  • CO 4063 - Audience Analysis

Internship

Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Nashville

A big city. An even bigger opportunity. We consider Nashville an extension of our classroom, and as a leading city in many industries, that means you’ll gain experience and insight you won’t find anywhere else.

Our Faculty

  • Aerial Ellis

    Aerial Ellis

    Instructor

    Aerial Ellis is a gifted speaker and strategist who launched her first public relations firm at the age of 22. Since, she has become sought-after for her ability to help...

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  • Jimmy McCollum

    Jimmy McCollum

    Professor

    Jimmy McCollum is a professor in the department, where he has taught since 1989 (after attending Lipscomb kindergarten through college). He earned his M.S. at Tennessee and his Ph.D. at...

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  • Alan Griggs

    Alan Griggs

    Chair, Communications and Journalism

    Alan Griggs is a senior manager of communications with diverse experience including television news reporting and management, political and corporate communications and teaching. In his role as a media consultant,...

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  • Sarah Gibson

    Sarah Gibson

    Associate Professor of Communication

    Sarah Gibson earned her B.S. in Electronic Media from Abilene Christian University and her MFA in Radio, Television and Film from the University of North Texas. While at North Texas...

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  • Jim Thomas

    Jim Thomas

    Professor

    Jim Thomas teaches in the Graduate Education and Communication programs at Lipscomb University. He has also served as Instructor in Speech, Director of Advance, Director of University 1101, Director of...

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  • Bob Chandler

    Bob Chandler

    Visiting Professor of Communication

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  • Aaron Burtch

    Aaron Burtch

    Associate Director of Admissions Transfers

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Career Paths

Public Relations Specialists

Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.

Public Relations and Fundraising Managers

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Reporters, Correspondents, and Broadcast News Analysts

Reporters, correspondents, and broadcast news analysts inform the public about news and events happening internationally, nationally, and locally. They report the news for newspapers, magazines, websites, television, and radio.