Lipscomb University's response in unprecedented times.Learn More
Effective advertising doesn’t just happen; there’s both science and art behind it. How many advertising messages were you exposed to today? How many of them inspired you to buy, try or learn more? Probably very few. With this degree you'll learn how to craft and create marketing plans that sell and create messaging that can positively affect attitudes and behaviors.
Alongside accomplished faculty, you will learn how to create innovative branding and social messages. You will dive into a wide array of mass media platforms and have a variety of hands-on experiences. Grounded in a liberal arts education, you will also gain experience in branding, creative development, layout and copyright, and many other parallel concepts. This education will carry you successfully into the adaptable world of advertising.
Specific courses required:
Six hours selected from:
Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.
Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.
A big city. An even bigger opportunity. We consider Nashville an extension of our classroom, and as a leading city in many industries, that means you’ll gain experience and insight you won’t find anywhere else.
Visiting Professor of Communication
Dr. Chandler provides leadership with the graduate and professional programs in communication as well as serving as teaching faculty graduate student mentor. He serves as the coordinator of graduate studies...Learn More
Associate Professor of Communication
Sarah Gibson earned her B.S. in Electronic Media from Abilene Christian University and her MFA in Radio, Television and Film from the University of North Texas. While at North Texas...Learn More
Jimmy McCollum is a professor in the department, where he has taught since 1989 (after attending Lipscomb kindergarten through college). He earned his M.S. at Tennessee and his Ph.D. at...Learn More
Jim Thomas teaches in the Graduate Education and Communication programs at Lipscomb University. He has also served as Instructor in Speech, Director of Advance, Director of University 1101, Director of...Learn More
Aerial Ellis is a gifted speaker and strategist who launched her first public relations firm at the age of 22. Since, she has become sought-after for her ability to help...Learn More
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.