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Program Overview

Program Overview

Effective advertising doesn’t just happen; there’s both science and art behind it. How many advertising messages were you exposed to today?  How many of them inspired you to buy, try or learn more? Probably very few. With this degree you'll learn how to craft and create marketing plans that sell and create messaging that can positively affect attitudes and behaviors.

Alongside accomplished faculty, you will learn how to create innovative branding and social messages. You will dive into a wide array of mass media platforms and have a variety of hands-on experiences. Grounded in a liberal arts education, you will also gain experience in branding, creative development, layout and copyright, and many other parallel concepts. This education will carry you successfully into the adaptable world of advertising.

Courses

Courses

Specific courses required:

  • CO 1014 - 21st Century Media
  • CO 2013 - Principles of Advertising
  • CO 2133 - Persuasion and Advocacy
  • CO 2144 - Multimedia Storytelling
  • CO 3013 - Cross-Cultural Communication
  • CO 3103 - Advertising Copy and Layout
  • CO 3553 - Communication Law and Ethics
  • CO 3593 - Innovation in Media
  • CO 3962 - Practicum in Advertising
  • CO 4063 - Audience Analysis
  • CO 4083 - Internship in Advertising
  • CO 4123 - Advertising Account Planning, Strategy and Campaigns
  • CO 4843 - Great Ideas in Advertising
  • MK 3503 - Principles of Marketing
  • MK 3733 - Marketing Strategy


Six hours selected from:

  • CO 3083 - Negotiation
  • CO 4903 - Externship in Advertising
  • MK 3453 - Social Media Marketing

Internship

Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Nashville

A big city. An even bigger opportunity. We consider Nashville an extension of our classroom, and as a leading city in many industries, that means you’ll gain experience and insight you won’t find anywhere else.

Our Faculty

  • Bob Chandler

    Bob Chandler

    Visiting Professor of Communication

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  • Sarah Gibson

    Sarah Gibson

    Associate Professor of Communication

    Sarah Gibson earned her B.S. in Electronic Media from Abilene Christian University and her MFA in Radio, Television and Film from the University of North Texas. While at North Texas...

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  • Jimmy McCollum

    Jimmy McCollum

    Professor

    Jimmy McCollum is a professor in the department, where he has taught since 1989 (after attending Lipscomb kindergarten through college). He earned his M.S. at Tennessee and his Ph.D. at...

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  • Jim Thomas

    Jim Thomas

    Professor

    Jim Thomas teaches in the Graduate Education and Communication programs at Lipscomb University. He has also served as Instructor in Speech, Director of Advance, Director of University 1101, Director of...

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  • Aerial Ellis

    Aerial Ellis

    Instructor

    Aerial Ellis is a gifted speaker and strategist who launched her first public relations firm at the age of 22. Since, she has become sought-after for her ability to help...

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  • Aaron Burtch

    Aaron Burtch

    Associate Director of Admissions Transfers

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  • Cory Woodroof

    Cory Woodroof

    Adjunct Faculty - Communication

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Career Paths

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Advertising Sales Agents

Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Multimedia Artists and Animators

Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.