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Program Overview

Program Overview

Effective advertising doesn’t just happen; there’s both science and art behind it. How many advertising messages were you exposed to today?  How many of them inspired you to buy, try or learn more? Probably very few. With this degree you'll learn how to craft and create marketing plans that sell and create messaging that can positively affect attitudes and behaviors.

Alongside accomplished faculty, you will learn how to create innovative branding and social messages. You will dive into a wide array of mass media platforms and have a variety of hands-on experiences. Grounded in a liberal arts education, you will also gain experience in branding, creative development, layout and copyright, and many other parallel concepts. This education will carry you successfully into the adaptable world of advertising.



Specific courses required:

  • CO 1014 - 21st Century Media
  • CO 2013 - Principles of Advertising
  • CO 2133 - Persuasion and Advocacy
  • CO 2144 - Multimedia Storytelling
  • CO 3013 - Cross-Cultural Communication
  • CO 3103 - Advertising Copy and Layout
  • CO 3553 - Communication Law and Ethics
  • CO 3593 - Innovation in Media
  • CO 3962 - Practicum in Advertising
  • CO 4063 - Audience Analysis
  • CO 4083 - Internship in Advertising
  • CO 4123 - Advertising Account Planning, Strategy and Campaigns
  • CO 4843 - Great Ideas in Advertising
  • MK 3503 - Principles of Marketing
  • MK 3733 - Marketing Strategy

Six hours selected from:

  • CO 3083 - Negotiation
  • CO 4903 - Externship in Advertising
  • MK 3453 - Social Media Marketing


Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.


A big city. An even bigger opportunity. We consider Nashville an extension of our classroom, and as a leading city in many industries, that means you’ll gain experience and insight you won’t find anywhere else.

Our Faculty

  • Bob Chandler headshot

    Bob Chandler

    Director, Graduate and Professional Programs

    Dr. Chandler directs the Graduate Studies in Communication programs for the School of Communication. He provides leadership for the graduate and professional programs in communication as well as serving as...

    Meet Bob Chandler
  • Sarah Gibson

    Sarah Gibson


    Sarah Gibson earned her B.S. in Electronic Media from Abilene Christian University and her MFA in Radio, Television and Film from the University of North Texas. While at North Texas...

    Meet Sarah Gibson
  • Jimmy McCollum headshot

    Jimmy Mccollum


    Dr. Jimmy McCollum graduated from Lipscomb in 1987. He earned his M.S. in journalism at the University of Tennessee and his Ph.D. in mass communication at the University of Alabama....

    Meet Jimmy Mccollum
  • Jim Thomas

    Jim Thomas

    Adjunct Faculty

    Jim Thomas teaches in the Graduate Education and Communication programs at Lipscomb University. He has also served as Instructor in Speech, Director of Advance, Director of University 1101, Director of...

    Meet Jim Thomas
  • Aaron Burtch

    Aaron Burtch

    Sr. Associate Director of Transfer Recruitment

    Aaron is a Michigan native, born in Flint, and stayed until he transferred to complete his bachelors degree at Abilene Christian University. He graduated in 1997 with his BA in...

    Meet Aaron Burtch
  • Cory Woodroof

    Cory Woodroof

    Adjunct Faculty

    Meet Cory Woodroof

Career Paths

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Advertising Sales Agents

Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Multimedia Artists and Animators

Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.