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Program Overview

Program Overview

Effective advertising doesn’t just happen; there’s both science and art behind it. How many advertising messages were you exposed to today?  How many of them inspired you to buy, try or learn more? Probably very few. With this degree you'll learn how to craft and create marketing plans that sell and create messaging that can positively affect attitudes and behaviors.

Alongside accomplished faculty, you will learn how to create innovative branding and social messages. You will dive into a wide array of mass media platforms and have a variety of hands-on experiences. Grounded in a liberal arts education, you will also gain experience in branding, creative development, layout and copyright, and many other parallel concepts. This education will carry you successfully into the adaptable world of advertising.





Become more competitive in the job market with an internship related to your interests. You’ll gain experience and boost your exposure. An internship will also help you learn whether you’ve chosen a career you’ll enjoy.

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Nashville, TN

A big city. An even bigger opportunity. We consider Nashville, Tennessee, an extension of our classroom, and as a leading city in many industries, that means you’ll gain experience and insight you won’t find anywhere else.

Our Faculty

  • Sarah Gibson

    Sarah Gibson

    Professor and Chair, Department of Communication and Journalism

    Professor Sarah Gibson is an educator and media professional from Abilene, Texas. She is a graduate of Abilene Christian University where she obtained her B.S. in Electronic Media, and the...

    Meet Sarah Gibson
  • Jimmy McCollum headshot

    Jimmy Mccollum


    Dr. Jimmy McCollum graduated from Lipscomb in 1987. He earned his M.S. in journalism at the University of Tennessee and his Ph.D. in mass communication at the University of Alabama....

    Meet Jimmy Mccollum
  • Lois Jones headshot

    Lois Jones

    Asst. Pro. Comm & Pub Rel

    Meet Lois Jones

Career Paths

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Advertising Sales Agents

Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Multimedia Artists and Animators

Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.