Marketing Programs

Gain the competitive edge by mastering how to bring a product or service from the idea stage to marketplace acceptance. Through Lipscomb’s rigorous coursework and real-life marketing projects with local business and social enterprises, develop an expertise for extensive marketing activities and set yourself apart from the rest. With concentrations in corporate marketing, digital marketing, professional sales or marketing for entrepreneurs, you will have the credentials, professional acumen and leadership skills to thrive in advertising agencies, PR firms, corporate marketing departments and more.

Corporate Marketing Concentration

B.B.A Degree Program
Total hours required – 21 (in addition to the Core B.B.A requirements)

Specific Courses Required Hours
MK 3533 Marketing Management 3
MK 3733 Marketing Strategy 3
MK 4533 Marketing Research and Plans 3
MK 390V Internship in Marketing 1-10
Concentration Courses: Select Two of the Following Courses Hours
Mk 4403 Organizational Behavior: Global Perspectives 3
MK 3543 Professional Relationships Marketing 3
Elective Courses: Select One of the Following Courses  Hours
MK 390V Internship in Marketing 1-10
OSCM 4203 Supplier Relationship Management and Negotiation 3
IT 1213 Graphic Design Studio 3
IT 2223 Web Application Development I 3
CMU 4033 Business of Songwriting and Music Production 3
FD 3113 Fashion Buying and Merchandising 3
CO 2213 Event Planning 3

Strategic New Media Concentration

B.B.A Degree Program
Total hours required – 21 (in addition to the Core B.B.A requirements)

Specific Courses Required Hours
MK 3533 Marketing Management 3
MK 3733 Marketing Strategy 3
MK 4533 Marketing Research and Plans 3
MK 390V Internship in Marketing  1-10
Concentration Courses: Select Two of the Following Courses Hours
MK 3403 Strategic Internet Marketing  3
IT 2223 Web Application Development I 3
MK 3453 Social Media Marketing 3
Elective Courses: Select One of the Following Courses Hours
MK 390V Internship in Marketing 1-10
OSCM 4203 Supplier Relationship Management and Negotiation 3
IT 1213 Graphic Design Studio 3
IT 2223 Web Application Development I 3
CMU 4033 Business of Songwriting and Music Production 3
FD 3113 Fashion Buying and Merchandising 3
CO 2213 Event Planning 3

Marketing for Entrepreneurs Concentration

B.B.A Degree Program
Total hours required – 21 (in addition to the Core B.B.A requirements)

Specific Courses Required Hours
MK 3533 Marketing Management 3
MK 3733 Marketing Strategy 3
MK 4533 Marketing Research and Plans 3
MK 390V Internship in Marketing 1-10
Concentration Courses: Select Two of the Following Courses Hours
ENT 3543 Entrepreneur Marketing 3
ENT 4403 Entrepreneur Finance  3
MK 3543 Professional Relationships Marketing 3
Elective Courses: Select One of the Following Courses Hours
ENT 390V Entrepreneurship Internship 1-10
OSCM 4203 Supplier Relationship Management and Negotiation 3
CMU 4033 Business of Songwriting and Music Production 3
CO 2213 Event Planning 3
FD 3113 Fashion Buying and Merchandising 3

Professional Relationship Marketing Concentration

B.B.A Degree Program
Total hours required – 21 (in addition to the Core B.B.A requirements)

Specific Courses Required Hours
MK 3533 Marketing Management 3
MK 3733 Marketing Strategy 3
MK 4533 Marketing Research and Plans 3
MK 390V Internship in Marketing 1-10
Concentration Courses: Select Two of the Following Courses Hours
MK 3543 Professional Relationships Marketing 3
MK 4583 Advanced Professional Selling 3
CO 2133 Persuasion and Advocacy 3
Elective Courses: Select One of the Following Courses Hours
MK 390V Internship in Marketing 1-10
OSCM 4203 Supplier Relationship Management and Negotiation 3
CMU 4033 Business of Songwriting and Music Production 3
CO 2213 Event Planning 3
FD 3113 Fashion Buying and Merchandising 3

Marketing - Graphic Arts

B.S. degree program
Total hours required – 81 (63 in major, 18 in minor)

Specific courses required Hours
AC 2503 Financial Accounting 3
AR 1013 Foundation Studio I 3
AR 1723 New Media Studios 3
AR 2513 History of Graphic Design 3
AR 3713 Foundations in Graphic Design 3
BA 3603 Fundamentals of International Business 3
BA 3703 Business Communication 3
BA 3803 Business Ethics 3
BA 4503 Business Policy and Strategy 3
EC 2503 Principles of Microeconomics 3
EC 2513 Principles of Macroeconomics 3
ENT 2503 An Entrepreneur’s Introduction to Business 3
FI 2503 Business Analysis 3
FI 3503 Principles of Finance 3
MG 3013 Business Statistics 3
MG 3503 Principles of Management 3
MG 3613 Legal Aspects of Business I 3
MK 3403 Strategic Internet Marketing 3
MK 3503 Principles of Marketing 3
MK 3533 Marketing Management 3
MK 3553 Promotional Strategy 3
MK 3543 Professional Selling 3
MK 3573 Consumer Behavior 3
MK 390V Internship in Marketing 1-3
MA 1113 College Algebra 3
MA 1123 Trigonometry and Analytic Geometry 3
MA 1135 College Precalculus 5
MA 1314 Calculus I 4
MA 2053 Survey of Calculus 3
Select one of the Following Hours
AR 2253 Fundamentals of Printmaking 3
AR 2313 Fundamentals of Photography 3
AR 3733 Trademarks and Identity Systems 3
AR 3773 Design from the Grid 3
AR 3913 Advanced Typography 3