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Program Overview

Program Overview

Join the exciting world of sports, a multi-billion-dollar industry that entertains audiences around the world. Cover high school sports for local news media, collegiate and professional teams at the regional or national level, or work on behalf of these teams and athletes to build relationships with media members and coordinate dissemination of information to journalists and other news media.

In Lipscomb’s undergraduate program in Sports Media, you’ll prepare to enter the fields of sports journalism and sports promotion with coursework in writing, production, design and promotion. Work with the Lumination Network, Lipscomb’s award-winning on-campus student news service featuring television and radio programming. And learn what it takes to produce and broadcast athletic events by working on ESPN coverage of Lipscomb sports. When you graduate, you’ll be equipped with the skills to thrive in this fast-paced industry.



  • CO 1014 21st Century Media (4) 
  • CO 2144 Multimedia Storytelling (4) 
  • CO 2223 Image, Motion and Sound (3) 
  • CO 3013 Cross-Cultural Communication (3)
  • CO 3113 Web and Mobile Journalism (3)
  • CO 3123 Sports Promotion (3)
  • CO 3133 Sports Announcing and Production (3)
  • CO 3553 Communication Law and Ethics (3)
  • CO 3593 Innovation in Media (3) 
  • CO 3613 News Reporting (3) 
  • CO 3793 Television Newscast (3)
  • CO 3971 Practicum in Sports Media (1; taken twice)
  • CO 4213 Sports Reporting (3)
  • CO 4813 Great Ideas: Journalism and New Media (3)
  • CO 4883 Internship in Sports Media (3)
  • SPMG 2503 Introduction to Sport Management (3)

Three hours selected from:

  • CO 3633 Digital Audio Storytelling (3) SP
  • CO 3643 Video Production and Documentary Production (3) F

Average class size

Our Faculty

  • Alan Griggs headshot

    Alan Griggs

    Chair, Communications and Journalism

    Alan Griggs is a senior manager of communications with diverse experience including television news reporting and management, political and corporate communications and teaching. In his role as a media consultant,...

    Meet Alan Griggs
  • Jimmy McCollum headshot

    Jimmy McCollum


    Dr. Jimmy McCollum graduated from Lipscomb in 1987. He earned his M.S. in journalism at the University of Tennessee and his Ph.D. in mass communication at the University of Alabama....

    Meet Jimmy McCollum
  • Aaron Burtch

    Aaron Burtch

    Associate Director of Admissions Transfers

    Aaron is a Michigan native, born in Flint, and stayed until he transferred to complete his bachelors degree at Abilene Christian University. He graduated in 1997 with his BA in...

    Meet Aaron Burtch
  • Mark McGee

    Mark McGee

    Adjunct Faculty - Communication

    Meet Mark McGee

Career Paths

Sports Reporters (TV or Newspaper)

Cover news related to sporting events, teams, athletes and fans, working for a television station, newspaper or other media outlets.

Sports Information Directors

Provide statistics, team and player notes, and other information about a sports team to the news media and general public. Manage external publicity efforts through websites and social media as well as official publications like media guides and game notes and programs.

Broadcast Announcers

Work on television or radio broadcasts to describe the action of a game through play-by-play coverage, analyze the strategy and results, or report and give opinions on sports news.

Public Relations Specialists

Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals.