Marketing, higher ed veteran Dave Bruno vice president of university marketing
Kim Chaudoin | 615.966.6494 |
Lipscomb University has appointed branding and higher education veteran Dave Bruno vice president of marketing, President L. Randolph Lowry recently announced.
Bruno, president and founder of Middle Makers, a creative strategy firm focused on business strategy, customer engagement, process improvement, and ideation for clients in higher education, nonprofit, faith-based and values-driven organizations, will provide leadership for all university marketing efforts, including marketing initiatives for undergraduate and graduate enrollment, brand strategy, videography, social media, website, and creative design. He is a member of the university’s senior leadership team.
Prior to his appointment at Lipscomb, Bruno served as a consultant to the institution, working collaboratively with its academic and enrollment management leadership teams on marketing and recruiting strategies and leading the university through the development of a new website, which he will continue in his new role.
“Every aspect of an institution’s identity is defined by its brand,” said Lowry. “And successfully marketing that brand through the various channels available to key audiences is vitally important to the success of any organization. Dave brings a unique understanding of and experience with marketing strategies and tactics that will help build a greater awareness of the great place that Lipscomb University is and the ways this community is transforming lives.”
A native of San Diego, California, in his consulting practice, Middle Makers, Bruno has served a variety of educational clients. He has also worked with Domain7, a leading digital transformation company, where he served as the practice and strategy lead for higher education clients and ensured digital transformations influencing education aligned with the needs of faculty, students, staff and constituents. His clients included the University of Southampton, Seattle Pacific University, University of Redlands and Claremont McKenna College.
“Lipscomb University’s faithful and dynamic growth significantly influences my decision to join this community,” said Bruno. “The importance of delivering excellent higher education is critical for the flourishing of our communities. It is the quality of the people — students, faculty, staff and alumni — that makes Lipscomb such a special place. I am grateful to participate in this good work and to lead our marketing strategy into new opportunities.”
Prior to his consulting roles, Bruno was the associate director of digital marketing and web at Point Loma Nazarene University in San Diego, California. In that role he directed and executed the university's digital marketing strategy and served on several strategic committees, including the Future Initiatives Think Tank and the Academic Administration Prioritization Committee.
At PLNU, Bruno also taught classes in the department of history and the Fermanian School of Business. Before joining PLNU, he co-founded ChristianAudio and helped grow it into the leading publisher of audiobooks in its market. In addition, Bruno is the author of “The 100 Thing Challenge,” a book that documents his challenge to live with less than 100 personal items for a year. In this book Bruno challenges the conceptualization of “The American Dream” and asks what is truly necessary to live a fulfilled and happy life.
He received a B.A. from Moody Bible Institute and an M.A. from Wheaton College. Bruno and his wife, Leanne, who works in K-12 education, have three daughters.
For more information about Lipscomb University, visit www.lipscomb.edu.
Send Dave Bruno a note of welcome.