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Now accepting applications for the new Endeavor Program, a unique educational experience designed for you!

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Program Overview

Program Overview

Forming relationships with clients, working with vendors, managing people, displaying best-practice etiquette and an attention to detail all fall within an event coordinator’s role. Let us teach you how to do all of these tasks with ease. Our holistic curriculum will ensure you have hands-on experience in public relations, marketing and event planning, of course. This way, you’ll be able to tackle all of the logistics and reach a variety of audiences effectively. Even more, Nashville’s rapidly growing tourism and hospitality industry provides you with real-time, leading-edge experiences. 



  • CO 2213 - Event Planning
  • CO 3703 - Introduction to Public Relations
  • CO 3951 - Practicum in Event Planning (taken twice)
  • CO 4073 - Internship in Event Planning
  • MG 3503 - Leading and Managing People
  • MK 3503 - Principles of Marketing

Expert faculty, small class sizes

Learn from award-winning, experienced faculty who actually care about you. Our small class sizes allow us to get to know you personally. We lead an approachable community within our respective programs. Our faculty connections are the experts on their subject matter, too.

Service learning

We provide you the opportunity to enhance your academic understanding by applying what you’ve learned in class to service projects that benefit our community. Before graduation, you’ll participate in at least two SALT (Serving and Learning Together) projects.

Job placement

With a top-tier university education on your resume, you’ll be in high demand, whether you choose to launch your career or begin graduate school. Most of our programs have a placement rate of at least 90 percent within six months of graduation.

Our Faculty

  • Sarah Gibson

    Sarah Gibson

    Associate Professor

    Sarah Gibson earned her B.S. in Electronic Media from Abilene Christian University and her MFA in Radio, Television and Film from the University of North Texas. While at North Texas...

    Meet Sarah Gibson
  • Aerial Ellis

    Aerial Ellis

    Assistant Professor

    Emerging among the brightest in the industry, Dr. Aerial Ellis is a gifted strategist and storyteller who nurtured an entrepreneurial spirit early in her career by launching her first public...

    Meet Aerial Ellis
  • Jimmy McCollum headshot

    Jimmy McCollum


    Dr. Jimmy McCollum graduated from Lipscomb in 1987. He earned his M.S. in journalism at the University of Tennessee and his Ph.D. in mass communication at the University of Alabama....

    Meet Jimmy McCollum

Career Paths

Meeting, Convention, and Event Planners

Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details.


Fundraisers organize events and campaigns to raise money and other kinds of donations for an organization. They also may design promotional materials and increase awareness of an organization’s work, goals, and financial needs.

Lodging Managers

Lodging managers ensure that guests on vacation or business travel have a pleasant experience at a hotel, motel, or other types of establishment with accommodations. They also ensure that the establishment is run efficiently and profitably.