Crawford earned his BA, MBA, and Ph.D. at the University of Alabama. He has been associated with Lipscomb University since 1981 and has served in the College of Business as a classroom teacher and supervisor of internships in the Department of Management, Entrepreneurship & Marketing. During his tenure of service, he has also served in various roles, including Chair of the Department of Marketing and Assistant Dean of Accreditation and Assessment for the College of Business.
After retiring from full-time duties at the end of the 2019-2020 academic year, he currently is an adjunct professor in the college, teaching a course in Marketing Strategy, continuing to supervise internships in the Department of Management, Entrepreneurship & Marketing and assisting in the assurance of learning and accreditation activities of the College of Business.
His work has been published in the International Journal of Management, the Atlantic Marketing Association Journal, the Journal of Instructional Pedagogies and the International Journal of Educational Management.