Biomimicry expert Janine Benyus speaks at Lipscomb; urges businesses to mimic nature in innovations


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International naturalist Janine Benyus urges businesses to mimic nature

While showing photos of springtime in Western Montana – where her home and office is – internationally known naturalist Jane Benyus noted that our entire society is experiencing a new spring, as researchers and inventors have begun to “use the genius of nature to make businesses more profitable for you.”

Since her book Biomimicry: Innovation Inspired by Nature was released in 1997, Benyus has been spreading the word about the design advantages and efficiency gains to be had by designing products, manufacturing systems and materials using aspects drawn directly from nature.