Roller appointed assistant headmaster for marketing and admissions at campus school

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Nashville businessman Ryan Roller was recently appointed assistant headmaster for marketing and admissions at David Lipscomb Campus School (DLCS) in Nashville.

Roller will expand the school’s marketing and recruiting efforts and develop new strategies for growing enrollment at DLCS, which is the largest K-12 private school in Middle Tennessee. The assistant headmaster position is a newly added administrative position for DLCS.

“Ryan brings significant experience as a market analyst. He will help us coordinate the marketing and admissions functions at the campus school and will enhance our ability to more effectively tell our story in more creative and strategic ways,” said Mike Hammond, vice president and headmaster for David Lipscomb Campus School. “With training and experience in marketing, he has the ability to research new markets and develop a strategy for expanding into a broader community. He has had administrative experience, which will help in drawing admissions and marketing into a cohesive unit. His leadership ability has been demonstrated in corporate settings and his church community.”

Roller has worked as a marketing and financial analyst in the corporate sector including work with Tractor Supply Company, Cracker Barrel Old Country Store and America’s PowerSports. He was also a branch manager for SunTrust Banks in Nashville.

“I'm looking forward to fully understanding the current state of marketing at the campus school. The number of good schools in the Nashville area — especially elementary and middle schools — presents a challenge in recruiting. I look forward to working with the team at David Lipscomb Campus School to find creative, efficient ways to build on what they have,” said Roller.

Roller said his short-term goals include establishing ways to measure the school’s marketing events, increasing awareness among prospective students and parents, and increasing enrollment. He also plans to work with the leadership team to develop a brand position strategy for the campus school.

A graduate of DLCS, Roller said he looks forward to returning to his alma mater.

“Lipscomb is a special place that has had such a positive impact on my life.  I'm very excited to help Lipscomb grow and have a positive impact in the lives of others. The people at Lipscomb truly embody the mission of DLCS.  I can only hope to have the same positive impact on others that they have had on me,” he said.

Roller received a Bachelor of Science in business management and a Master of Business Administration with a concentration in leadership from Lipscomb University. While at Lipscomb, he was a member of the men’s basketball team. He is also a member of the advisory board at DeVry University and Keller Graduate School of Management. He and his wife, Melia (Cotham ’01), live in Nashville with their sons, Hudson, 5, and Warner, 1.