Communications & Journalism Major: Advertising

B.A. degree program
Total hours required – 52

Specific courses required Hours
CO 1014 21st Century Media 4
CO 2013 Principles of Advertising 3
CO 2133 Persuasion and Advocacy 3
CO 2144 Multimedia Storytelling 4
CO 3013 Cross-Cultural Communication 3
CO 3103 Advertising Copy and Layout 3
CO 3553 Communication Law and Ethics 3
CO 3593 Innovation in Media 3
CO 3962 Practicum in Advertising 2
CO 4063 Audience Analysis 3
CO 4083 Internship in Advertising 3
CO 4123 Advertising Account Planning, Strategy and Campaigns 3
CO 4843 Great Ideas in Advertising 3
MK 3503 Principles of Marketing 3
MK 3733 Marketing Strategy 3
Six hours selected from Hours
CO 3083 Negotiation 3
CO 4903 Externship in Advertising 3
MK 3453 Social Media Marketing 3