Undergraduate Course Descriptions

Accounting (AC)

2503 Financial Accounting (3) F, SP, SU
The basic introduction to generally accepted accounting principles, covering fundamentals of financial statement preparation based on a user’s perspective, financial reporting aspects of cash, receivables, inventories, current and long-term liabilities, equity, partnerships corporations and international transactions. The course should be taken at the sophomore level.

2513 Managerial Accounting (3) F, SP, SU
The second semester of the first-year accounting sequence, introducing managerial accounting topics relevant to internal decision makers. Topics include cost- volume-profit analysis, job order costing, variable costing, short-term decision-making, activity-based costing, operational budgeting, introduction to capital budgeting, analysis of financial statements and reporting of cash flows. Prerequisite: Accounting 2503.

3503 Intermediate Accounting I (3) F, SP, CAP (4)
An in-depth examination of generally accepted accounting principles for the external decision maker. A review of the measurement and reporting of financial information, conceptual framework of accounting principles, income statement, balance sheet, time value of money, cash and receivables, inventories, fixed assets, depreciation, and intangible assets. This course is normally taken in the junior year following Financial Accounting and Managerial Accounting, and is the first of two semesters of Intermediate Accounting required of all accounting majors. Prerequisite: Accounting 2513, with a “C” or above in both Accounting 2503 and 2513.

3513 Intermediate Accounting II (3) F, SP, CAP (4)
The second Intermediate Accounting course in a two- course sequence. Topics include investments, current and long-term liabilities, stockholders’ equity, dilutive securities, income taxes, pension and postretirement benefits share-based compensation, earnings per share, revenue recognition, accounting changes and errors, and the statement of cash flows. Prerequisite: Accounting 3503, with a “C” or above.

3533 Advanced Accounting (3) SU
Concerns specialized accounting areas such as business combinations, consolidated statements, and foreign currency translation and remeasurement. Prerequisite: Accounting 3503 with a grade of “C” or above.

3553 Accounting Information Systems (3) F, SP, SU Online Only
The study of capturing and processing data for internal decision making, and includes the study of various internal and technology controls. Prerequisite: Accounting 2513, with a grade of “C” or above, Finance 2503, and Junior standing. Course is co-listed with BA 3403 - Enterprise Systems & Analytics, which is the preferred course.

3563 Cost Accounting (3) F, SP, SU
A study of accounting practices relating to internal product costing and evaluation of various management accounting issues. Topics include job order, process, and standard cost systems, break-even analysis, variances, activity-based costing, cash flow analysis and use of ratios. Prerequisite: Accounting 2513 with a grade of “C” or above.

3573 Federal Income Taxation (3) F, SP, SU
A study of income tax laws relating to the individual taxpayer. Prerequisite: Junior standing.

3803 U.S. Business, Culture, and Travel to [insert destination] (3)
This course provides the opportunity to travel to major business centers in the United States, gaining exposure to a business environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies, cultural influences, political issues, financial disclosures specifically relevant to a large corporation, corporate governance issues, importance of internal control processes and internal auditing, the independent audit examination of a large corporation, marketing and service strategies, management approaches and other factors impacting business decision-making. Domestic trip participation is required.

390V Internship in Accounting (1-6) F, SP, SU
Prerequisite: Permission of professor in charge and department chairman and junior or senior standing. Repeatable for up to six hours, with approval from department chair. Generally, a second 3-hour internship should be a different experience. This course may satisfy the SALT Tier II requirement. The VITA (Volunteer Income Tax Assistance) program may be an excellent option for this course.

4003 Corporate Governance and Internal Control (3) F
Corporate governance refers to the myriad of constraints designed to encourage managers and directors act in the interest of shareholders. Topics include choice of legal entity, ownership structure, corporate charter, stakeholders and corporate social responsibility, proxy process, board of directors, CEO compensation, CEO performance evaluation, CEO retention, boundaries of the firm, and international corporate governance. Additional topics will include the design and evaluation perspectives of the control environment, risk assessment, control activities and monitoring. Special attention will be given to the rapidly changing environment affecting corporate management in response to Sarbanes-Oxley Act. Students interested in obtaining the M.Acc. degree should not take this course at the undergraduate level. Prerequisite: Accounting 2513 with a grade of “C” or above and senior standing.

401V Independent Study in Accounting (1-3) F, SP, SU
Independent research of primary and secondary data in a selected topic; topic title to be approved by major professor and academic chair; paper to be kept on file. Prerequisite: advanced standing, proven research ability and approval of academic chair. Repeatable for a maximum of six hours. This course may satisfy the SALT Tier II requirement.

4113 Principles of Auditing (3) F- Night, SP- Day
A comprehensive review of the attest function as performed by independent public accounting firms. Includes a study of the auditing environment, generally accepted auditing standards, ethics and internal controls. Strong emphasis is placed on the student’s ability to communicate across all mediums. Prerequisite: Accounting 3503 with a grade of “C” or above.

4313 Governmental and Nonprofit Accounting (3) F, SP,SU Online only
This course covers the specialized accounting areas in governmental and nonprofit accounting. Prerequisite: Accounting 2513 with a grade of “C” or above.

4553 Advanced Federal Income Taxation (3) SP
Income tax laws relating to corporate formations, including corporate characteristics, capital structure, income tax determination, corporate redemptions, reorganizations, and liquidations, and introduction to international corporate taxation. Students interested in obtaining the M.Acc. degree should not take this course at the undergraduate level. Prerequisite: Accounting 3573, with a grade of “C” or above.

4663 Professional Certification Program (3) SP
Examination of accounting standards and procedures required for professional accounting certification. Instructor approval required. A separate course fee is required to cover the cost of the review program and materials. Prerequisite: Eligibility to sit for the CPA Examination during enrollment in the course.

4753 Financial Statement Analysis (3) F
Focuses on corporate financial statement and provides an appreciation for the issues faced by corporate managers as they design a financial reporting strategy. Skills developed in the course include analysis of business performance through financial statements; analysis of earnings quality and other accounting matters; and forecasting earnings and cash flows. The course also offers perspectives on the role of financial reporting and financial statement analysis in the capital markets. Students interested in obtaining the M.B.A. or M.Acc. degree should not take this course at the undergraduate level. Prerequisite: Finance 3503 with a grade of “C” or above and senior standing.

4789 Integrated Accounting Seminar (Accounting Boot Camp)
This 9-hour prerequisite course is designed exclusively for degreed non-accounting students seeking to enter the M.Acc. program, and includes portions of Financial Accounting, Managerial Accounting, Intermediate Accounting, Taxation, and Auditing.

4803 Global Business, Culture, and Travel to [insert destination] (3)
This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, political issues, consequences of exchange rate fluctuations, examination of financial statements prepared under international accounting standards, comparison of financial reporting disclosures between U.S.GAAP rules and international accounting standards, marketing and service strategies, management approaches, and other factors impacting the transaction of business in the chosen destination. International trip participation is required.

Business Administration (BA)

3403 Enterprise Systems and Analytics (3) F, SP, SU
In this course, students explore the role of enterprise resource planning and business analytics within and between organizations. Students learn to analyze and improve cross-functional business processes. Emphasis is place on the use of ERP systems to integrate processes across marketing, finance/accounting, operations and HR management. Students also learn to visualize business performance measures and mine large datasets for actionable information. The course covers commonly used tools including SQL, QBE and data flow diagrams. Prerequisites: FI2503 or IT2043

3603 Fundamentals of International Business (3) F, SP, SU
Environmental, economic, political and social constraints on doing business abroad as well as management problems and operations of an overseas business are discussed.Prerequisites:Economics 2403 or 2413.

3703 Business Communication (3) F, SP
A study of the process of human communication as a basis for managing organizations. Topics include business writing, report writing, the job-search process, writing for effect and technology-enabled communication. Prerequisites: Lipscomb Seminar 1103 or English 1113, English 1313 and Communication 1003. Designated sections may satisfy SALT Tier II requirement.

3803 Business Ethics (3) F, SP, SU
Explores individual and collective ethical decision making styles and the corporation as a social moral agent. It is conducted in a seminar style using cross- functional cases from core business disciplines. Prerequisite: Senior standing.

4503 Business Policy and Strategy (3) F, SP, SU
Study of the development of company policy and strategy and the impact of a company’s internal and external environment on strategic decisions. Includes case practice in analyzing and formulating business policy and strategy. An integrating experience to be taken in the final semester of study. Prerequisite: Senior standing, BA 3703, FI 3503, MK 3503, MG 3503.

Economics (EC)

Effective with the Fall 2015 catalog, changes have been made in the offering of principles of economics: EC 2403 (formerly EC 2513) Principles of Macroeconomics is now offered first in the two-semester sequence, and EC 2413 (formerly EC 2503) Principles of Microeconomics is offered second in the sequence. Either course may be taken in either order with the preference being to take Macroeconomics prior to Microeconomics. Either course will satisfy 3 hours of Explorations General Education Social Science, but is not an “integrated” course.

2403 Principles of Macroeconomics (3) F, SP, SU
Basic economic principles in the context of modern society and government policy; national income accounting, output determination, fiscal policy, the banking system, monetary policy, and international trade.

2413 Principles of Microeconomics (3) F, SP, SU
Basic economic principles in the context of modern society and business, including scarcity and the allocation of resources, supply and demand, the American economy, the global economy, market structures and resource markets.

3303 Natural Resource Economics (3) SP Offered on demand
Economic principles applied to the presence and utilization of natural resources. The nature of public policy will also be addressed, with emphasis on how natural resource and environmental issues fit into the greater policy context. This will include deeper study of the meaning of scarcity, cost, property rights, sustainability, and the limits of knowledge. Topics may include the law and economics of water and other minerals, forests, fisheries, energy supply, pollution, and climate change. Prerequisites: Economics 2413 with a grade of “C” or better.

3603 International Economics and Finance (3) F
This course will focus on international trade as a sub- theme in the greater concert of the human struggle to survive and prosper that has continued, in essence unchanged, throughout the centuries. The emphasis will be on developing a framework for evaluating trade on a global basis. Prerequisites: Economics 2403 and 2413 with grades of “C” or above

390V Internship in Economics (1-6) F, SP, SU
Prerequisite: Permission of professor in charge and academic chair. Open only to juniors and seniors.

401V Independent Study in Economics (1-3) F, SP, SU
Independent research of primary and secondary data in a selected topic; topic title to be approved by major professor and department chair; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability and approval of department chair.

Entrepreneurship (ENT)

2503 An Entrepreneur’s Introduction to Business (3) F, SP
This foundation course introduces students to business by taking an entrepreneurial perspective to the pursuit of value-creating opportunities. The course examines the entrepreneur’s approach to life, including business creation and leadership, approach to innovation and creativity, and the knowledge and skills necessary for these approaches to create value. Students will be able to recognize and evaluate entrepreneurial opportunities. At the end of the course, they will develop a business model for one of those opportunities and understand how that business model can apply to all business endeavors.

3403 Principles of Missional Entrepreneurship (3) F
This course will introduce students to the concept, principles, and practices of business as mission while helping identify individual unique giftedness and vision as it relates to missional entrepreneurship. The course will lay a foundation built upon the virtues and values of Jesus and set forth by the College of Business as the model for training business leaders.

3543 Marketing and the Entrepreneurial Enterprise (3) F
Focuses on introducing new products or services to the marketplace, marketing those products and services in an environment of limited resources, and developing marketing processes for growing firms. Students will be able to craft marketing strategies for all stages of enterprise development and be able to implement those strategies in the most resource efficient manner. At the end of the course, they will develop a marketing plan for a start-up venture that has limited resources. Prerequisite: Entrepreneurship 2503 or Law, Justice and Society 3513.

390V Entrepreneurial Internship (1-6) F, SP, SU
Provides students with direct experience in an entrepreneurial environment. Students will demonstrate entrepreneurial ability by sourcing an internship that is approved. (Appropriate internships can be with established or start-up firms in either the for-profit or social sectors. In addition, legitimate student start-up businesses can be appropriate for this internship. In certain circumstances, student entrepreneurs can form teams for this internship. In a team approach, each team member must complete the work hours requirement.) At the end of this course, students will have the experience necessary to be successful in the entrepreneurship capstone course. Students should complete this course in the semester immediately preceding the capstone course. Prerequisite: Senior standing and Entrepreneurship 2503 or Law, Justice and Society 3513.

401V Independent Study in Entrepreneurship (1-3) F,SP,SU
Independent research of primary and secondary data in a selected topic - topic title to be approved by major professor. Prerequisites: Advanced standing, proven research ability, and approval of academic chair. Repeatable for a maximum of six hours.

4403 Entrepreneurial Finance (3) F
Focuses on the flow of cash through an entrepreneurial enterprise as the foundation for understanding the basics of accounting and finance . This course explores the sourcing and conservation of the financial resources the firm needs to be successful. Students, many of whom will not have a background in accounting and finance , will explore the practical business implications gained from financial statements and will learn how to manage the firm’s finances to create the best possibility for long-term success. At the end of the course, they will develop a three year financial plan for a start-up venture and determine how to garner the resources needed to start the venture. Prerequisite: Entrepreneurship 2503

4453 Entrepreneurial Management (3) SP
Focuses on the business processes that an entrepreneurial enterprise needs to implement at start up and on the approach to maturing these processes as the enterprise grows. The course emphasizes human resources processes and surveys legal, operations, technology and service processes that a successful firm must practice. Students will explore which human resources should be employees of the firm and which the firm should outsource, will understand various approaches to compensation and employee organization, and will be able to determine the appropriate legal structure for an entrepreneurial venture. At the end of the course, they will develop an organizational plan for a growing firm through its first three years of existence. Prerequisite: Entrepreneurship 2503 or Law, Justice and Society 3513.

4503 Entrepreneurial Capstone Seminar (3) SP
This capstone seminar provides an intensive experiential opportunity to develop a for-profit or social entrepreneurial enterprise business plan. During the seminar, faculty will work with students to identify entrepreneurial opportunities and will lead them in developing a detailed business plan to address that opportunity. At the end of the course, students will have an actionable business plan reviewed by outside advisors. Prerequisites: senior standing and ENT4403

4Xn3 Special Topics in [Insert Area] (3)
This course is designed to quickly respond to ever- changing demands of business through one time course offering that will not be frequently repeated.

Finance (FI)

2303 Financial Markets & Institutions (3) SP
A survey of the various financial markets and the financial instruments that trade in them. Markets studied include the stock, bond, currency, derivative and commodity markets. Attention is focused on the risk and return characteristics of traded securities and on the role of financial markets on the larger world economy. Prerequisite: Economics 2403 The course is designed primarily for sophomores as they begin a major in Finance, and is not a part of the business core.

2213 Personal Finance (3) Offered on demand
A course designed primarily for non-business majors to cover all aspects of personal financial affairs. This course is not open to junior or senior majors in the College of Business.

2503 Business Analytics (3) F, SP, SU
This course primarily involves teaching of Excel and spreadsheet software in a business context. Practical examples will use analytical spreadsheet tools that are designed to enhance business decision-making. Prerequisites: Accounting 2503

3503 Principles of Finance (3) F, SP, SU
A study of risk and return relationships, time value of money, capital budgeting, analysis of financial statements, and working capital management . Prerequisites: Accounting 2503, Economics 2403

3603 International Economics and Finance (3) F
This course will focus on international trade as a sub- theme in the greater concert of the human struggle to survive and prosper that has continued, in essence, unchanged throughout the centuries. The emphasis will be on developing a framework for evaluating trade on a global scale. Prerequisites: Economics 2403 and 2413 with grades of “C” or above.

3643 Financial Planning (3) SP
A study that covers the broad range of financial services topics, including the financial planning process, the time value of money, insurance and risk management, investment tax planning, retirement planning and estate planning. Prerequisite Finance 3503 with a grade of “C” or above.

3703 Equity Investments (3) SP
Covers institutional facts about equity markets, modern portfolio theory and market efficiency, fundamental and technical analysis. Prerequisite: Finance 2303 with a grade of “C” or above.

3803 U.S. Business, Culture and Travel to [Insert destination] (3)
The course gives the learners the opportunity to travel to major center(s) in the United States, gaining exposure to a business environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capital centers, and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required.

390V Internship in Finance (1-6) F, SP, SU
Prerequisite: Permission of professor in charge and department chair and junior or senior standing.

3913 Risk Management (formerly Debt and Derivatives) (3) F
This course covers institutional facts about money markets, bond markets, and derivative markets. Also covers asset pricing and portfolio management issues for debt and derivative instruments. Prerequisite: Finance 2303 with a grade of “C” or above.

401V Independent Study in Finance (1-3) F, SP, SU
Independent research of primary and secondary data in a selected topic; topic title to be approved by major professor and department chair; paper to be kept on file . Course may be repeated. Prerequisites: advanced standing, proven research ability and approval of academic chair.

4003 Corporate Governance and Internal Control (3) F
Corporate governance refers to the myriad of constraints designed to encourage managers and directors to act in the interest of shareholders. Topics include choice of legal entity, ownership structure, corporate charter, stakeholders and corporate social responsibility, proxy process, board of directors, CEO compensation, CEO performance evaluation, CEO retention, boundaries of the firm and international corporate governance. Additional topics will include the design and evaluation perspectives of the control environment, risk assessment, control activities and monitoring. Special attention will be given to the rapidly changing environment affecting corporate management in response to Sarbanes-Oxley Act. Students interested in obtaining the M.Acc. degree should not take this course at the undergraduate level. Prerequisite: Accounting 2513 with a grade of “C” or above and senior standing.

4343 Fundamentals of Real Estate (3) Offered on demand
An introduction to the basics of real estate: markets, law, appraisal, finance and management. Prerequisites: Finance 3503 with a grade of “C” or above.

4513 Managerial Finance (3) SP
An advanced study of the practice and policies applicable to the financial management of business enterprises, including cash flow analysis, lines of credit, the placing of securities and the role of the financial manager. Prerequisite: FI 3503 with a grade of “C” or above and senior standing.

4753 Financial Statement Analysis (3) F
Focuses on corporate fi statement and provides an appreciation for the issues faced by corporate managers as they design a financial reporting strategy. Skills developed in the course include analysis of business performance through financial statements; analysis of earnings quality and other accounting matters; and forecasting earnings and cash flows. The course also offers perspectives on the role of financial reporting and financial statement analysis in the capital markets. Students interested in obtaining the M.B.A. or M.Acc. degree should not take this course at the undergraduate level. Prerequisite: Finance 3503 with a grade of “C” or above and senior standing.

4803 Global Business, Culture and Travel to [insert destination] (3)
This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capital centers, and other factors impacting the transaction of business in the chosen destination. International trip participation is required.

4813 Portfolio Management (formerly Investment Fund Management) (3) F, SP, SU
Students enrolled in this course are responsible for managing a real portfolio of Tennessee Valley Authority funds. Students also compete in the TVA Investment Challenge against investment teams from other universities in the TVA region. Participating students are responsible for security selection, portfolio balancing and other fund management decisions. Corequisite: Finance 3703. Completion of Finance 3703 before taking this course is strongly recommended.

4913 Special Topics (3) SP
This course covers material that does not fit neatly into the other courses in the finance major, either for conceptual reasons or time constraints. The course will be composed of several distinct content modules. A partial list of possible topics includes: mergers and acquisitions, private equity, hedge funds, financial forecasting, financial modeling, bankruptcy and financial distress, and the valuation of private companies. Prerequisites: Senior standing in finance major.

Management (MG)

3013 Business Statistics (3) F, SP, SU
The purpose of this course is to cover the fundamentals and primary methods of statistical inference. Topics include statistical applications in business, summarizing data by tabular and graphical presentations, descriptive methods, probability theory, probability distributions, sampling distributions, interval estimation, hypothesis testing single and two sample tests, simple regression and correlation, and multiple regression. Emphasis is on problem solving, applications and interpretation of results. Prerequisites: MA 1113, 1123, 1135, 1314 or 2053.

3403 Servant Leadership (3) F, SP, SU
This course blends servant leadership theory with practice. Through active participation in service-learning projects, students will demonstrate the key dimensions of servant leadership. Students will explore the biblical underpinnings of popular best seller business books. Guest speakers, such as well-known entrepreneurs and executives, will discuss their integration of faith and service in the workplace. Designated sections may satisfy the SALT Tier II requirement.

3503 Principles of Management (3) F, SP, SU
A survey of the basic principles involved in the effective management of a business enterprise which includes planning, organizing, coordinating and controlling. Designated sections may fulfill SALT Tier II requirement.

3613 Legal Aspects of Business (3) F,SP,SU
History of legal development, organization of courts and administrative agencies and legal principles involved in the law of agency, including: bailment, bankruptcy, carriers, contracts, corporations, commercial paper, creditor rights, property, mortgages and liens, insurance, partnerships, sales, crimes, torts, trusts and estates. Prerequisite: Sophomore standing.

3803 U.S. Business, Culture and Travel to [insert destination] (3)
The course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a business environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required.

390V Internship in Management (1-6) F, SP, SU
Prerequisite: Permission of professor in charge and academic chair and junior or senior standing. Repeatable for a maximum of six hours.

3913 Introduction to US Health Care System (3) Offered on demand
This course will introduce students to the exciting world of health care. The course will expose students to the various organizations and services that comprise the current health care delivery system in the United States and give the students an understanding of how these various organizations and services come together in an effort to improve and enhance the health of communities and this nation as a whole. Students will explore how the various providers and organizations within the delivery system function and learn of opportunities that may be available for them to pursue in the future. Finally, students will contemplate current issues and ethical dilemmas in health care and begin to explore creative solutions to these daunting issues.

401V Independent Study in Management (1-3) F, SP, SU
Independent research of primary and secondary data in a selected topic, topic title to be approved by major professor. Prerequisites: Advanced standing, proven research ability and approval of academic chair. Repeatable for a maximum of six hours.

4203 Training and Development (3) SP
This course examines training and development in organizations. Emphasis is placed on conducting organization and learner analysis and design, development, implementation and evaluation of the training and development process. Prerequisite: Management 4453.

4403 Organizational Behavior: Global Perspectives (3) F, SP, SU
This course focuses on understanding human behavior, primarily in an organizational context, with the applied purpose of helping the student to become a more effective manager, leader, team member and organizational member in a global setting. Particular emphasis will be given to juxtaposing domestic organizational culture against multiple national and ethnic cultures. In doing so, both the prominent U.S. perspective on the topical areas and the perspectives of other international theorists will be explored. Prerequisite: Management 3503. Designated sections may satisfy the SALT Tier II requirement.

4453 Human Resource Management (3) F, SP, SU
The methods and techniques of personnel management will be examined. Emphasis is placed upon proper procedures in recruitment, selection, motivation, promotion, training, performance evaluation and compensation. An in-depth study of legal aspects of managing people. Prerequisite: Management 3503. Designated sections may satisfy the SALT Tier II requirement.

4653 Compensation (3) F
A course designed to explore the theory and practice of compensation and reward systems in organizations. Analysis of compensation strategy, structures and competitiveness as well as legal issues in compensation will be addressed.

4753 Recruitment, Selection and Retention (3) SP
A course designed to explore the theory and practice of staffing and retention of human resources in organizations. Focus is on recruitment, selection and retention of employees in complex organizational environments. Legal issues relating to staffing will also be addressed. Prerequisites: Management 4453.

4803 Global Business, Culture and Travel to [insert destination] (3)
This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-hand a global business environment including various business segments, trends, governing/ advising bodies, cultural influences, political issues, marketing and service strategies, management approaches and other factors impacting the transaction of business in the chosen destination. International trip participation is required.

4Xn3 Special Topics in [Insert Area] (3)
This course is designed to quickly respond to ever-changing demands of business through one time course offerings that will not be frequently repeated. Examples could include classes such as labor relations and collective bargaining, negotiation and conflict management, and family enterprising.

Marketing (MK)

3403 Strategic Internet Marketing (3) F, SP
In this course students learn to use the Internet as a strategic and operational marketing tool. Working hands-on and in teams, students will gain a first person perspective to modern Internet marketing. Topics covered include: Website design and creation, competitive analysis, SEO and SEM, content marketing, branding and strategy, social media, advertising, analytics, customer engagement and various online business models.

3503 Principles of Marketing (3) F, SP, SU
A general survey of the marketing function of the American business community, including an analysis of the roles, methods, costs and problems of the farmer, manufacturer, wholesaler, broker, retailer and other middlemen in entrepreneurship. Prerequisite: Sophomore standing.

3533 Marketing Management (3) F, SP
An advanced study of the practices and policies of sales and marketing management in major business firms; including study of markets, market trends, sales organization, sales planning, sales promotion, advertising and consumer relations. Some attention is also given to salesmanship. Prerequisite: Marketing 3503 with a grade of “C” or above.

3543 Professional Selling (3) F, SP
This course covers the fundamentals of selling, sales theory, sales techniques and sales role playing. The personal qualifications required for effective selling are reviewed. Students are required to give sales presentations. Prerequisite: Marketing 3503 with a grade of “C” or above.

3553 Promotional Strategy (3) F, SP
Analysis of the uses of various promotions in formulating an overall consumer communication strategy. Topics include advertising, publicity and sales promotion, creative strategies, evaluation of results and the advantages and disadvantages of differing types of media and vehicles in reaching the target audience. Prerequisite: Marketing 3503 with a grade of “C” or above.

3573 Consumer Behavior (3) F, SP
A study of the influence of social and psychological factors upon the behavior of buyers. Topics include the consumer decision process and how it impacts marketing strategy. Prerequisite: Marketing 3503 with a grade of “C” or above.

3753 Global Marketing (3) SP
A study of marketing practices in companies operating globally with emphasis on the economic, political and cultural differences among nations. Topics include strategic planning and organizing for international marketing – including pricing, product, promotion and distribution practices. Prerequisites: Marketing 3503 with a grade of “C” or above.

3803 U.S. Business, Culture and Travel to insert destination] (3)
The course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a business environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capital centers and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required. Prerequisite: Marketing 3503 with a grade of “C” or above.

390V Internship in Marketing (1-6) F, SP, SU
Prerequisites: Permission of professor in charge and/or academic chair prior to registration, junior or senior standing and Marketing 3503 with a grade of “C” or above.

401V Independent Study in Marketing (1-3) F, SP, SU
Independent research using primary and secondary data in a selected topic; topic title to be approved by major professor and/or academic chair; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability and approval of departmental staff prior to registration. Repeatable for a maximum of six hours. Prerequisite: Marketing 3503 with a grade of “C” or above.

4Xn3 Special Topics in Marketing (3) F, SP Offered on demand
This course covers a variety of topics not covered, or only lightly covered, in other marketing courses. Examples of topics that may be included are: e-commerce, relationship marketing, service marketing and business-to-business marketing. Students are expected to complete reading assignments in the various topics and to participate in discussions in a seminar atmosphere. Prerequisite: Marketing 3503 with a grade of “C” or above.

4563 Marketing Research (3) F
A study of research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods, sampling tabulation and report writing. Prerequisites: Marketing 3503, Management 3013 with a grade of “C” or above.

4583 Advanced Professional Selling (3) Offered on Demand
This course introduces advanced topics in selling, including relationship management, negotiation, team selling, time and territory management, customer incentives, the business environment, developing sales presentations and effective closing techniques. Role play and videotaped presentations will be a major part of the course.

4803 Global Business, Culture and Travel to [insert destination] (3)
This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches and other factors impacting the transaction of business in the chosen destination. International trip participation is required. Prerequisite: Marketing 3503 with a grade of “C” or above.

Operations and Supply Chain Management (OSCM)

3503 Operations and Supply Chain Management (3) F, SP
This course is a survey of operations and supply chain management that relates to both service and manufacturing organizations. The course focuses on four core areas: strategy, process management, supply chain management and supply and demand planning. Additional topics include ethical behavior, forecasting, product and service design, innovation and sustainability, lean operations, quality assurance, global supply chains, and the impacts of technology. Students will use management science techniques in solving problems. Also, students will compete in a simulation to demonstrate course concepts. Prerequisite: MG 3013 Business Statistics and MA 1113, 1123, 1135, 1314 or 2053.

4103 Advanced Supply Chain and Logistics (3) Offered on demand
In this course students gain an understanding of logistics within the context of supply chain management. Attention is paid to a framework of supply chain management and a four-part discussion of logistics components. Students will learn to design inventory, transportation, warehousing, and packaging and handling solutions for organizations. Further, students will examine global supply networks, performance measures and green supply chains. Prerequisite: OSCM 3503 Operations and Supply Chain Management.

4203 Supplier Relationship Management and Negotiation (3) Offered on demand
In this course students gain an understanding of purchasing within the context of supply chain management. Attention is paid to the role of purchasing as part of a firm’s material management function. Students will learn how firms select and evaluate suppliers on a global basis, and how firms negotiate purchasing contracts. Further, students will examine global supply networks, performance measures and green supply chains. Prerequisite: OSCM 3503 Operations and Supply Chain Management.

4303 Quality Management (3) Offered on demand
This course examines the principles and techniques for managing and improving quality in manufacturing and service organizations. Students learn the role of quality in a firm’s strategic plans and drive for competitive advantage. Topics include quality culture, customer satisfaction, new product design control, incoming material control, process control, and continuous quality improvement. Students will use tools and techniques including quality function deployment, statistical process control, lean six sigma and total quality management. Prerequisite: OSCM 3503 Operations and Supply Chain Management.

4403 BPM and Change Management (3) Offered on demand
This course addresses the methods and techniques required to analyze, design, implement, automate and evaluate business processes. The course further examines organizational challenges in implementing change. Structured along the phases of the Business Process Management life cycle, students learn to analyze organizational performance from a process perspective, redesign processes using value-focused techniques, design workflows and implement them in BPM systems. Upon completion of this course, students will be able to assess the efficiency and effectiveness of an organization from a process perspective, conduct process improvement projects and determine effective methods to address organizational resistance to change. Prerequisite: OSCM 3503 Operations and Supply Chain Management.