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Program Overview

Program Overview

Lipscomb University’s advertising graduate programs are designed for ethical, creative advertising and marketing professionals who want to advance their careers to the next level. Through these programs, you can learn the strategies, techniques, theories, methods, channels and modalities of advertising for a wide variety of applications. Whether promoting a brand, product or service in the local, national or global marketplace, creating support for a good cause or shaping public opinion, the advertising graduate program provides you with the advanced training necessary to become an advertising expert.


Available on our Nashville campus and Austin Center location, both the Master of Arts in Advertising and graduate certificate programs are offered in a hybrid format with a blend of online and on-campus courses.

Learn More about the Master of Arts and Graduate Certificate Programs in Advertising

Do you envision yourself working as a creative advertising professional? Earn a master’s degree or a graduate certificate in advertising to excel in the competitive, ever-changing world of marketing and communications. Apply today or request information to learn more about Lipscomb’s advertising graduate programs.

Why Choose Lipscomb University’s Advertising Graduate Programs?

Advertising is a multi-trillion-dollar economic engine at the center of the global economy and a primary means of advocacy, influence and social issue persuasion. The professional communication field of advertising is at the forefront of innovation in individual behavior, technology and society.

With hands-on learning, global experience and renowned faculty, Lipscomb University’s Advertising graduate programs develop your strategic and creative thinking abilities to succeed in the ever-changing marketplace.

Admissions Requirements

Admissions Requirements

Ready to apply to Lipscomb University’s advertising program? Let’s get started. We’re here to help at every step. Applicants to the program must hold a bachelor’s degree from an accredited institution and submit the following for admission review and enrollment:

  • Completed and submitted an online application
  • $50 non-refundable application fee
  • Official college transcripts from all previously attended colleges and universities (including graduate, if applicable)
  • Two letters of reference
  • Résumé
  • Goals statement describing career aspirations
  • Interview with faculty (on-campus, virtually, or by phone)
  • For transcripts, electronic copies can be emailed directly from your undergraduate institution to gradadmissions@lipscomb.edu.

If you are having a hard copy mailed, have it sent to:

Lipscomb University

Graduate Admissions

One University Park Drive

Nashville, TN 37204

Prior coursework and experience in communication, including advertising, public relations, mass communication, or communication social sciences are desirable but not required.

Application Deadlines

  • Priority deadline for Fall 2021: June 1 with decisions released on June 10
  • Final deadline for Fall 2021: August 1

Please note: You may submit your application and required materials prior to the priority deadline, and interviews are conducted on a rolling basis.

Advertising Courses

Advertising Courses

Lipscomb University’s advertising certificate program contains 15 credit hours of courses, and the master’s degree program consists of 36 credit hours of study which students can complete in as little as one year.

*Completing the Master’s in Advertising program in one year requires full-time study (12 hours) for three consecutive semesters including summer.

Master of Arts in Advertising Courses

The master’s program courses focus on critical areas including advertising functions and strategies, ad campaign management, communication theories, consumer behavior, advertising regulation and ethics, advertising in new media and mass communication, and leading-edge insights into persuasion and influence. 

Students must complete 30 credit hours of core courses, advertising requirements and elective courses. In addition to the theoretical coursework, the Master of Arts in Advertising program includes a 3-credit-hour experiential requirement for an internship and externship. To earn your master’s degree, you also need to complete the final three credits with a thesis or an additional final course as a capstone for the degree.

Graduate Certificate in Advertising

The certificate program courses are designed to help you harness essential advertising and communication skills in a short period of time. Through 12 credit hours of required courses, you can learn effective advertising strategies, consumer behaviors and account management. In addition, with a 3-credit-hour elective course, you can continue building on your expertise in a subject that interests you the most.

Tuition & Aid

Tuition & Aid

Lipscomb University’s world-class education is a smart investment for your future. Whether you attend the advertising programs in Nashville or Austin, the program tuition is $1,030* per credit hour. You can also apply for financial aid to reduce your cost of attendance. Learn more about our financial aid options:

*Note: Graduate tuition rates may increase annually, effective at the start of the summer term.

Types of Aid

Practical Applied Experiential Curriculum

With an immersive course of study emphasizing experiential learning, you will build skills and experience through internships or externships while expanding your knowledge of professional best practices in our relevant, cutting-edge curriculum.

Multiple Campus Locations

Offered online and on-campus in Nashville, Tennessee and at our Austin Center in Texas, the advertising courses feature a flexible schedule. You can enjoy the convenience of taking courses from your preferred location in a hybrid format that accommodates your busy lifestyle.

Austin Center Campus

World-Class Subject Matter Expert Faculty

Guided by distinguished advertising experts with years of professional experience in the field, you will learn the most current industry best practices and forward-thinking advertising strategies that you need to elevate your career as a professional communicator.

Professional Contacts and Career Networking

Lipscomb’s Advertising program provides ample networking opportunities. You can build a network among your peers and with connected faculty who will provide support and encouragement during your time in the program and beyond. These connections can help you open more doors to a variety of career paths.

Global Perspectives

Through coursework focused on international communication, you’ll gain a global perspective that will help you deliver persuasive messaging for clients across cultural boundaries.

Our Faculty

  • Bob Chandler headshot

    Bob Chandler

    Director, Graduate and Professional Programs

    Dr. Chandler directs the Graduate Studies in Communication programs for the School of Communication. He provides leadership for the graduate and professional programs in communication as well as serving as...

    Meet Bob Chandler
  • Aerial Ellis

    Aerial Ellis

    Assistant Professor

    Emerging among the brightest in the industry, Dr. Aerial Ellis is a gifted strategist and storyteller who nurtured an entrepreneurial spirit early in her career by launching her first public...

    Meet Aerial Ellis

Career Paths

Agency

Work with multiple clients as a professional in an advertising or communication agency in account management and servicing roles as well as integrated media planning and campaign oversight. Help clients strategize, conduct consumer behavior research, plan, design, create, deliver and assess 21st century advertising messages in multiple media formats. Effectively work with clients and media outlets to create, buy media to place, implement and assess advertising efforts and ad campaigns.

Corporate

Oversee the products and services advertising for a company or business as a communication manager working as part of an “in-house” advertising team. Help your organization strategize, conduct consumer behavior research, plan, design, create, deliver and assess the advertising messages in multiple media formats. Effectively work with external partners and media outlets to create, buy media to place, implement and assess advertising efforts and ad campaigns of your company.

Not-for-profit

Oversee the issues persuasion, attitude and behavioral action, and advocacy advertising for a not-for-profit organization as a communication manager working as part of an “in-house” advertising team. Help your charitable, service, religious, educational, professional association, political or social issue organization strategize, conduct consumer behavior research, plan, design, create, deliver and assess the advertising messages in multiple media formats. Effectively work with external partners and media outlets to create, buy media or place public service advertising, implement and assess advertising efforts and ad campaigns of your organization.