Skip to main content
Program Overview

Program Overview

Advertising is a multi-trillion-dollar economic engine at the center of the global economy and a primary means of advocacy, influence and social issue persuasion. The professional communication field of advertising is at the forefront of innovation in society, technology and culture. It both influences and is influenced by popular culture trend cascades, changing market preferences and complex consumer behaviors, and affects everyone on the planet in (sometimes profound) ways.

Advertising today encompasses a complex variety of channels, including traditional media, such as radio, television, billboard and print, as well as digital media, such as social media, display and retargeting ads. To navigate a crowded marketplace, you need the training and expertise to become a knowledgeable advertising pro who can cut through the clutter. That’s why Lipscomb University created graduate programs in advertising to equip ethical, professional practitioners.

With the convenience of a hybrid program structure combining on-campus meetings with online coursework, you’ll master theory and best practices in advertising for successful application in your work. Gain insight into how professional advertising fits in the contemporary communication setting. Explore ethical frameworks, international communication in a globalized economy and cross-culturally diverse world, and discover the key components shaping the current practices of advertising. Our expert faculty will guide you through the mechanics of running ad campaigns as well as the psychology and communication theory that underlies effective messaging. Whether increasing awareness or persuading consumers to act, you’ll graduate prepared to face the challenges of an exciting field and advance your career as an advertiser.

Admissions Requirements

Admissions Requirements

Ready to apply? Let’s get started. We’re here to help at every step. Applicants to the program must hold a bachelor’s degree from an accredited institution and submit the following for admission review and enrollment:

  • Completed and submitted online application
  • $50 non-refundable application fee
  • Official college transcripts from all previously attended colleges and universities (including graduate, if applicable)
  • Two letters of reference
  • Résumé
  • Goals statement describing career aspirations
  • Interview with faculty (on campus, virtually or by phone)

For transcripts, electronic copies can be emailed directly from your undergraduate institution to gradadmissions@lipscomb.edu.

If you are having a hard copy mailed, have it sent to:
Lipscomb University
Graduate Admissions
One University Park Drive
Nashville, TN 37204

Prior coursework and experience in communication, including advertising, public relations, mass communication or communication social sciences are desirable but not required.

Application Deadlines

Priority deadline for Fall 2020: June 1 with decisions released on June 10
Final deadline for Fall 2020: August 1

Please note: You may submit your application and required materials prior to the priority deadline, and interviews are conducted on a rolling basis.

Courses

Courses

Core Courses (9 hours)
CO 6113 - Pro Seminar in Communication and Communication Theory
MC 6003 - Mass Communication Messages and Effects
MC 6013 - Persuasion in Mass Communication

Advertising Core Requirements (12 hours)
ADV 6013 - Multimedia, Web and Visual Communication
ADV 6023 - Consumer Behavior/Audience Analytics
ADV 6033 - Account Management and Advertising Campaigns
ADV 6313 - Seminar in Advertising

Electives Requirements (9 hours)
Select three courses (9 credit hours) from the following list, or complete additional experiential learning units with the consent of your graduate advisor. Some of these elective courses may only be offered infrequently or based upon sufficient student demand.

ADV 6043 - Layout, Copy and Design Efficacy Variables
ADV 6123 - Integrating Data Analysis and Creative Practices
ADV 6143 - Advertising Regulations and Ethics
ADV 6213 - Advertising Innovations and Creativity
ADV 6Xn3 - Special Topics in Advertising (may be repeated with different topic)
ADV 6813 - Independent Study (may be repeated)
CO 6203 - Corporate and Organizational Communication
CO 6313 - Seminar in Health Communication
CO 6323 - Seminar in Intercultural Communication
 
Required Experiential (3 hours)
Complete 3 credit hours of applied and experiential learning selected with the consent of your graduate advisor. Any of these courses may be repeated for 3 additional hours toward the electives requirement.

ADV 6233 - Applied Communication Research in Advertising
ADV 6903 - Graduate Project in Advertising
ADV 6913 - Graduate Internship in Advertising
ADV 6923 - Graduate Externship in Advertising
 
Required Matriculation (3 hours)
Choose one option below with the consent of your graduate advisor.

M.A. Thesis and Oral Defense Option
CO 6593 - Thesis: Communication Research Methods

Non-Thesis Option
Select one additional course (3 credit hour units) from the above electives list.

Graduate Certificate in Advertising

Required Courses (12 hours)
ADV 6013 - Multimedia, Web and Visual Communication
ADV 6023 - Consumer Behavior/Audience Analytics
ADV 6033 - Account Management and Advertising Campaigns
ADV 6313 - Seminar in Advertising

Select one additional course (3 credit hours) from the following list:
ADV 6043 - Layout, Copy and Design Efficacy Variables
ADV 6123 - Integrating Data Analysis and Creative Practices
ADV 6213 - Advertising Innovations and Creativity

Tuition & Aid

Tuition & Aid

Program tuition is $1,000 per credit hour.

Types of Aid

Practical Applied Experiential Curriculum

With an immersive course of study emphasizing experiential learning, you will build skills and experience while expanding your knowledge of professional best practices in our relevant, cutting-edge curriculum.

World-Class Subject Matter Expert Faculty

You’ll be taught by advertising experts with impressive credentials and professional experience to equip you with the necessary preparation to advance your career as a professional communicator.

Professional Contacts and Career Networking

Build a network among your peers and with connected faculty who will provide support and encouragement during your time in the program and beyond. These connections can help you advance your career and open doors to a variety of career paths.

Global Perspective

Through coursework focused on international communication, you’ll gain a global perspective that will help you deliver persuasive messaging for clients across cultural boundaries.

Our Faculty

  • Bob Chandler

    Bob Chandler

    Visiting Professor of Communication

    Learn More
  • Aerial Ellis

    Aerial Ellis

    Instructor

    Aerial Ellis is a gifted speaker and strategist who launched her first public relations firm at the age of 22. Since, she has become sought-after for her ability to help...

    Learn More

Career Paths

Agency

Work with multiple clients as a professional in an advertising or communication agency in account management and servicing roles as well as integrated media planning and campaign oversight. Help clients strategize, conduct consumer behavior research, plan, design, create, deliver and assess 21st century advertising messages in multiple media formats. Effectively work with clients and media outlets to create, buy media to place, implement and assess advertising efforts and ad campaigns.

Corporate

Oversee the products and services advertising for a company or business as a communication manager working as part of an “in-house” advertising team. Help your organization strategize, conduct consumer behavior research, plan, design, create, deliver and assess the advertising messages in multiple media formats. Effectively work with external partners and media outlets to create, buy media to place, implement and assess advertising efforts and ad campaigns of your company.

Not-for-profit

Oversee the issues persuasion, attitude and behavioral action, and advocacy advertising for a not-for-profit organization as a communication manager working as part of an “in-house” advertising team. Help your charitable, service, religious, educational, professional association, political or social issue organization strategize, conduct consumer behavior research, plan, design, create, deliver and assess the advertising messages in multiple media formats. Effectively work with external partners and media outlets to create, buy media or place public service advertising, implement and assess advertising efforts and ad campaigns of your organization.

Related Programs