Delivering quality marketing requires pulling many levers. It is critical to remain on brand and on top of project tasks.
The University Marketing office completes over 1,000 projects each year. Across the university, however, many more hundreds of marketing-related activities take place. In order to prioritize the work of University Marketing and empower the campus community, the University Marketing team has created a number of resources.
Brand Identity Standards
Lipscomb University has a strong brand, supported by over 130 years of leadership, innovation and service. University Marketing has created brand identity standards that include messaging guidelines. These standards are an important tool for all those who communicate the value of Lipscomb University. Understanding these standards will help your department or office partner with University Marketing on projects. Also, you will be empowered to communicate on brand, so that you reinforce Lipscomb's position in the market.
Never forget that brand is inseparable from human relationships. Always look for ways to use brand messaging and creative to foster authentic relationships among Lipscomb's students, faculty, staff, alumni, extended community and of course all those who are exploring Lipscomb as a destination for their education.
Timelines & Costs
All marketing projects take time and resources to complete. The University Marketing team has put together a non-exhaustive overview of typical project timelines and costs. This overview merely provides a framework for discussing schedules and budgets. Often times it is possible to adjust a project's scope to meet the marketing goal and keep within timeline and costs.
Note that our office regularly works 3-5 weeks ahead, meaning there are times when it will take several weeks before we are able to begin work on new projects. It is important to plan ahead. We can meet with your department or office to do capacity planning, if you have a schedule of anticipated marketing needs.
On rare occasions the University Marketing team will work on rush projects. Inevitably a rush project puts other marketing priorities at risk. Therefore, all rush projects will incur a fee and often rush projects will be outsourced at the department's costs.
Estimated timelines and costs include some information we do not share publicly. Please reach out to Tyler Williams to inquire about our resource outlining estimated project timelines and costs.
Project Management in Monday.com
The University Marketing team uses a system called Monday.com to manage projects. We regularly run several dozen projects concurrently. We must keep projects organized in order to keep on top of the workload and to make sure projects come in on time and within budget.
Learn more about expectations for project management liaisons.
If you are the project management liaison for your department or office and do not have a Monday.com login, please contact Tyler Williams, assistant project manager for University Marketing.
Project Request Forms
When you submit a project request form, the University Marketing team will work with you on a solution for your marketing need. Sometimes meeting a need involves developing a solution different than the original request. Sometimes it involves outsourcing the project to an approved vendor (at the department's costs) that is managed by University Marketing.