Graduate Certificate in Serving the Aging Consumer

Students may earn a professional graduate certificate in Serving the Aging Consumer by completing 12 required credits.

Courses in Aging (AGE) Hours
6033 Understanding the Aging Consumer 3
6043 The Aging Market 3
6023 Reaching the Aging Consumer 3
6993 TransformAging Capstone Project 3

Program Overview

Aging services and products compose a growing field as the American population ages.  This program is an option for individuals and companies specializing in the production, development, marketing and sales of products and services to older adults in the United States. In 2011, 13.3% of the American population was over the age of 65, compared to 12% just eight years earlier (U.S. Census Bureau).  Another way to look at it: in 2000, the number of Americans age 85 and older was 34 times higher than at the turn of the 20th century (U.S. Census Bureau).  The older adult population is expected to reach 72 million by 2030 (U.S. Census Bureau). With this aging population comes the many needs and limitations faced by older adults.

Course Descriptions

AGE 6033 - Understanding the Aging Consumer

This course will provide students with an understanding of the demographics of the older adult population and how those characteristics affect consumer needs and behavior. This will be an interdisciplinary study, examining older adults in America from a psychological, sociological and economic lens.

AGE 6043 - The Aging Market

This course will explore existing products and services marketed to older adults as well as cutting-edge developments and discoveries. Students will evaluate the current market, discerning gaps and creating solutions to consumer needs.

AGE 6023 - Reaching the Aging Consumer

This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives and brand names.  Students will learn to apply marketing concepts and see how marketing principles and practices come together in the context of aging services organizations.

AGE 6993 - Project TransformAging

This course will provide students with the opportunity to integrate knowledge and experience by completing a research project in an applied setting. Students will work with a local organization serving older adults to conduct an interdisciplinary study to enhance the services of that organization.