Marketing Majors and Minors

Majors: Bachelor of Business Administration and Bachelor of Arts

Total Hours: 21-36

Marketing Major - 21 hours
The Marketing Major is for students wishing to prepare more generally for a career in marketing. It is managerially oriented and provides students the full complement of conceptual and quantitative courses necessary to prepare for managerial positions in business.

Marketing-Graphic Arts Major - 36 hours
The Marketing/Graphic Design major combines most of the curriculum of the traditional marketing major with a minor in Graphic Design (offered by the Department of Art) to provide students with the opportunity to develop specific knowledge, abilities, and skills that can be used to assist firms with a variety of marketing communication tasks.

Marketing Minors

Total Hours: 18

Marketing Minor