Marketing (MK) Courses

3503 Principles of Marketing (3) F, SP, SU
A general survey of the marketing function of the American business community, including an analysis of the roles, methods, costs, and problems of the farmer, manufacturer, wholesaler, broker, retailer, and other middlemen in the marketing of goods and services. Prerequisite: Sophomore standing.

3533 Marketing Management (3) F, SP
An advanced study of the practices and policies of sales and marketing management in major business firms; including study of markets, market trends, sales organization, sales planning, sales promotion, advertising, and consumer relations. Some attention is also given to salesmanship. Prerequisite: Marketing 3503 with a grade of “C” or above.

3543 Professional Selling (3) F, SP
This course covers the fundamentals of selling, sales theory, sales techniques, and sales role playing. The personal qualifications required for effective selling are reviewed. Students are required to give sales presentations. Prerequisite: Marketing 3503 with a grade of “C” or above.

3553 Promotional Strategy (3) F, SP
Analysis of the uses of various promotions in formulating an overall consumer communication strategy. Topics include advertising, publicity and sales promotion, creative strategies, evaluation of results, and the advantages and disadvantages of differing types of media and vehicles in reaching the target audience. Prerequisite: Marketing 3503 with a grade of “C” or above.

3573 Consumer Behavior (3) F, SP
A study of the influence of social and psychological factors upon the behavior of buyers. Topics include the consumer decision process and how it impacts marketing strategy. Prerequisite: Marketing 3503 with a grade of “C” or above.

3753 Global Marketing (3) SP
A study of marketing practices in companies operating globally with emphasis on the economic, political and cultural differences among nations. Topics include strategic planning and organizing for international marketing – including pricing, product, promotion, and distribution practices. Prerequisites: MK 3503 with a minimum grade of “C”.

3803 U.S. Business, Culture and Travel to [insert destination] (3)
The course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a business environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capital centers, and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required. Prerequisite: Marketing 3503 with a grade of “C” or above.

390V Internship in Marketing (1-3) F, SP, SU
Prerequisite: Permission of professor in charge and/or academic chair prior to registration. Junior or senior standing and Marketing 3503 with a grade of “C” or above.

401V Independent Study in Marketing (1-3) F, SP, SU
Independent research using primary and secondary data in a selected topic; topic title to be approved by major professor and/or academic chair; paper to be kept on file. Course may be repeated. Prerequisites: Advanced standing, proven research ability, and approval of departmental staff prior to registration. Repeatable for a maximum of six hours. Prerequisite: Marketing 3503 with a grade of “C” or above.

4543 Special Topics in Marketing (3) F, SP
This course covers a variety of topics not covered, or only lightly covered, in other marketing courses. Examples of topics that may be included are: e-commerce, relationship marketing, service marketing, and business-to-business marketing. Students are expected to complete reading assignments in the various topics and to participate in discussions in a seminar atmosphere. Prerequisite: Marketing 3503 with a grade of “C” or above.

4563 Marketing Research (3) F, SP
A study of research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods, sampling tabulation, and report writing. Prerequisites: Marketing 3503, Management 3013 with a grade of “C” or above.

4803 Global Business, Culture and Travel to [insert destination] (3)
This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter firsthand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, and other factors impacting the transaction of business in the chosen destination. International trip participation is required. Prerequisite: Marketing 3503 with a grade of “C” or above.