About Lipscomb
Department of Marketing
The mission of the Department of Marketing is to prepare students for the challenging task of helping organizations enter into mutually beneficial relationships with customers, whatever their nature. To this end, the major programs of study are designed to acquaint students with business philosophies and activities that enable students to understand the ever-changing consumer groups of many types of organizations, whether profit or non-profit in orientation, manufacturing or service in product type, public or private in ownership. Further, students are expected to develop an understanding of important marketing activities through course related activities and apply these activities through projects, papers, and internships.
Disctinctives of the Marketing Program
The Department of Marketing offers majors in Marketing and Marketing-Graphic Arts. With a basic Marketing degree, you will learn how to bring a product or service from idea to acceptance and practice how to gain a competitive edge in the market place. The Marketing-Graphic Art major combines passion for creativity with the business knowledge needed for success in today’s business world.
Recent marketing student achievements at Lipscomb University include such things as: winning the NCAA “PACK the House” A-Sun Conference marketing competition, working with local Nashville businesses on real-life marketing projects, and finding high quality internships with national firms. Marketing degrees can be applied to almost every occupational field. Students at Lipscomb often find entry or advancement opportunities in advertising agencies, PR firms, corporate marketing departments, marketing research, brand management, sales, and customer relationship management. There are also career opportunities in non-profit organizations such as registered charities, arts groups, and special interest communities.
Marketing Major
For students wishing to prepare more generally for a career in marketing, the B.B.A. marketing major is available to give students a course of study that is managerially oriented and provides students the full complement of conceptual and quantitative courses necessary to prepare for managerial positions in business.
Marketing-Graphic Arts Major
The Department of Marketing also offers a B.S. degree that combines most of the curriculum of the traditional marketing major with a minor in Graphic Design (offered by the Department of Art) to provide students with the opportunity to develop specific knowledge, abilities, and skills that can be used to assist firms with a variety of marketing communication tasks. This major is particularly designed for students with an interest in a marketing major, who also desire to develop artistic and communication abilities for use in a business setting. In the Marketing-Graphic Arts major, it is anticipated that students will develop a portfolio of graphic design work that can be presented to prospective employers to demonstrate students’ capabilities.
Marketing Minor
Total hours required - 18
Specific Courses Required:
Economics 2503
Marketing 3503
Digital Marketing Minor (Available for all majors)
Total hours required - 18
Specific courses required:
Communication 1014, 2134, 469V
Information and Technology Management 3013
Other events and programs:
Annual Career and Networking Event – Students can network with employers and learn about career opportunities at this event.
Internships – Students are encouraged to participate in the internship program where students work in a professional environment while earning credit. Many also receive financial compensation.
Awards of Excellence and Scholarships- Juniors and seniors majoring in Marketing can apply for Awards of Excellence and scholarships to be given at the Annual College of Business Awards Banquet.
Marketing Career Opportunities:
Assistant Product Managers
Marketing Research Assistant
Field Sales Representatives
Marketing-Graphic Design Career Opportunities:
Marketing-Design Positions
Professional Sales Design
Professional Sales Design
Advertising Related Design