About Lipscomb
Spring Executive Series
Leading in a Connected Age: Using Social Media & Technology to Get Ahead
Course Description
One thing we know about the business world is that it is constantly changing. Today, people are more connected and have access to more information than ever before. Business leaders must understand this new reality and know how to advance strategic objectives using new forms of communication.
This one-day program looks at three major trends that are shaping today’s marketplace with particular attention paid to three areas: telecom, IT and media technologies, market demographics with a focus on the Millennial Generation, and the increasingly critical role of social media.
This intensive day is designed to provide participants with an opportunity to create strategies for incorporating new game-changing technologies into their businesses.
Impact
- Discover the impact of social media and digital technology on the way you lead others
- Become more relevant and competitive through the use of Twitter, Facebook and other social networking platforms
- Learn how to build successful business strategies out of connected people, resources and content
- Understand how to manage the rapidly changing world of technology and the challenges and opportunities it presents for businesses
Presenter
Steven Shepard is the Resident Director of the University of Southern California’s Executive Leadership and Advanced Management Programs in Telecommunications and an adjunct professor at Thunderbird University, the University of Vermont, Champlain College and St. Michael’s College. He is also the founder of the Shepard Communications Group and the co-founder of the Executive Crash Course Company. A professional author and educator with more than 25 years of experience in the telecommunications industry, he has written books and magazine articles on a wide variety of topics.