Communication & Journalism (CO) Courses

1003 Introduction to Communication (3) F, SP
An introduction to the principles of interpersonal, small group, public and mass communication. The course includes theory, application and performance. 

1014 21st Century media (4) F,SP
Foundation course exploring digital citizenship, media convergence, and ethics. Lab required.

2134 Persuasion and Advocacy(3) F, SP
Study and application of seminal and current theories of persuasion for attitudinal and behavior change through advocacy communication. Lab required. Prerequisite: Communication 1014. (Communication 1014 can be taken concurrently.) 

2144 Multi-Media Storytelling(3) F, SP
Focus on creative, character-driven writing to tell stories for all media, including the use of images, recorded video and sound. Students develop narratives for print, television, radio, podcasts or for the Web in multimedia form. Lab required. Prerequisites: Communication 1014, 2134. (Communication 2134 may be taken concurrently.) 

2153 Broadcast and New Media (3) F
Emphasis placed on reporting, writing and producing for broadcast and new media, including fundamentals of reporting, writing and producing basic, multiple element and feature stories. Assignments will include reporting and producing for Lipscomb student media. Prerequisites: Communication 1014, 2134, 2144. (Communication 2144 may be taken concurrently.) This course may satisfy the SALT Tier II requirement. 

2693 Television Newscast (3) F
The basics of in-studio and field/live field news reporting and production for television, radio and online distribution. Students produce the weekly newscast for the Lumination Network. Prerequisite: Communication 1014.

2703 Organizational Communication (3) F
A broad study of the flow of messages in organizations, including individual communication in presentations and interviewing, group problem-solving, negotiation and strategies for communication of leadership vision to achieve stakeholder buy-in. This course may satisfy the SALT Tier II requirement. 

3013 Cross Cultural Communication
This course is designed to offer a theoretical basis for the concept of cross-cultural communication, followed by in-class practice, community experience and reflection. Prerequisite: Communication 1014. 

3023 Communication Law (3) F
This course is intended to introduce students primarily to American law and regulation with special attention to new and emerging media. As new communication technologies become more integrated into our media landscape, new legal and ethical issues are being debated and new law is made. Historical perspectives will be discussed, but the primary focus of the class is on the current status of communicators’ legal rights and the theoretical underpinnings on which they are based in order to prepare students both as citizens and as prospective media professionals. Prerequisites: Communication 1014, 2134. 

3033 Speechwriting and Coaching (3) SP
A class to prepare students who will write speeches for themselves and for leaders in business, government and non profit organizations. Lecture and in-class student presentations. Coaching skills also developed. Prerequisites: Communication 1014, 2134. 

3053 Leading Teams (3) SP
Students will apply theory through experiential learning as they explore their own leadership and followership dynamics in groups and teams. Examines approaches to building group and team competencies through effective communication. Prerequisites: Communication 1014, 2134, 2144. 

3073 Public Diplomacy (3) F
The study of communication in the interaction of government with three strong and independent players – the media, NGO’s and multinational corporations. Highlights the principles and practice of communication in public diplomacy and advocacy today. Prerequisites: Communication 1014, 2134, 2144, 3013. 

3094 Reporting the News II: Editing for all Media (4) SP
Advanced class in reporting, writing and producing the news for print, broadcast and online media. Covers multi-media approaches including visual storytelling and reporting with photos and video. Includes editing of news stories and philosophy and practice of editing a newspaper, news program or online news service. Lab required. Prerequisites: Communication 1014, 2134, 2614. 

3303 Communication Theory (3) SP
A study of communication problems which arise in message conception, message transmission and message reception. 

3413 Media History (3) F
Survey of the development of journalism and mass media including historiography and examinations of movements. Prerequisite: Communication 1003. 

3433 Media Ethics (3) SP
An examination of ethical theories as well as standards and practices of media practitioners. Includes development of ethical decision-making skills in the media context. Prerequisite: Communication 1003. 

3603 On-Camera Delivery (3) F
Offers students the opportunity to develop and practice verbal and nonverbal delivery on-camera and effective communication of messages through broadcast media. Covers reporting, hosting and interviewing for journalism/ new media majors, interview and news conference preparation and execution for other majors. Prerequisite: Communication 1003, with a minimum grade of “C.” 

3613 News Reporting (3) F
Fundamentals of reporting and writing the basic news story are emphasized. Assignments include reporting, writing, and producing news for Lipscomb Lumination Network and its online, radio, print, and television properties. Prerequisite: Communication 1014.

3623 Advanced Reporting (3) F
Advanced course in reporting, writing, and producing the news for print, broadcast, and online media. Covers multi-media approaches including visual storytelling and reporting with photos and video. Includes editing of news stories and philosophy and practice of editing a newspaper, news program, or online news service. Prerequisite: Communication 1014, 3613.

3633 Radio Programming (3) SP*
Basics of radio programming with focus on developing and producing programs for Lumination network. Prerequisite: Communication 2604 or permission of instructor. 

3643 Video Production (3) F
Basics of video production with a focus on television programming in studio and in the field. Students will apply pre-production, production and post-production techniques in class and individual projects. Prerequisite: Communication 2603 or permission of instructor. This course may satisfy the SALT Tier II requirement. 

3653 Media and Culture (3) F
This course examines the interaction between media and culture, exploring effects, theory, current events, and history.

3663 The Documentary (3) F
This production-oriented course will provide students with a thorough understanding of the medium of documentary film. Students will create (research, write, visualize, shoot, and edit) short video documentary projects. Prerequisites: Communication 1014, 2144.

3703 Introduction to Public Relations (3) F
A study of the public relations field including job responsibilities, ethics, research, use of traditional and new media, and planning public relations programs. This course may satisfy the SALT Tier II requirement. 

3723 Public Relations Writing (3) F
Practical experience in writing across media and using new and emerging technologies to reach audiences with well-developed messages in news releases, public-service announcements, advertising copy, collateral information pieces, newsletters and house publications. Prerequisites: Lipscomb Seminar 1103 and English 1123. This course may satisfy the SALT Tier II requirement. 

3911 Practicum in Journalism and New Media (1) F, SP
Writing/reporting or other staff duties for the student newspaper. Minimum of four hours per week. Open to majors and non-majors. Permission from instructor required. 

3941 Practicum in Public Relations (1) F, SP
Membership and participation in campus chapter of Public Relations Student Society of America required. To be repeated twice. 

3993 Communication Travel (3)
A study tour providing experiential analysis of communication applications in selected areas. Preparation work includes reading in the specific area. A major paper is required. Prerequisites: junior or senior standing with the minimum GPA of 3.0. 

4003 Communication and Leadership (3) SP
The course emphasizes the theory and practice of integrating communication and leadership skills. The course examines the following concepts: leader and follower communication styles; communication skills and the development of leadership styles; the triad of communication, power, and influence; communication and organizational leadership; communication and public leadership; communication and cross-cultural leadership; and ethics involved in communication and leadership. 

4013 Internship in Organizational Communication and Public Relations (3) F,SP, SU
Prerequisite: Proposals for internships must be submitted to and approved by academic chair. 

4023 Internship in Journalism and New Media (3) F,SP, SU
Prerequisite: Proposals for internships must be submitted to and approved by academic chair. 

4033 Internship in Leadership Communication (3) F,SP,SU
Prerequisite: Proposals for internships must be submitted to and approved by academic chair. 

4053 Media Management (3) F
An analysis of the different types of media programming, their audiences, and how to design and market programming to those audiences. Prerequisites: Communication 1014, 2144.

4063 Audience Analysis (3) F
This course will explore research  across media, from public opinion analysis to reputation management to audience ratings. Prerequisites: Communication 1014, 2144.

4104 Documentary Production (4) F
This production-oriented class will provide students with a thorough understanding of the medium of documentary film. Students will create (research, write, visualize, shoot and edit) short video documentary projects. Prerequisites: Communication 1014, 2134, 2144, 2604. 

469V Special Topics (1-3)
An in-depth study of a particular topic not normally covered or only briefly surveyed in the regular course offerings. Topics will be announced in the semester schedule and can be chosen to fill requirements in department concentrations. 

4813 Great Ideas: Journalism and New Media (3) SP
Portfolio-based final course with final project focused on both the student’s major and/or concentration issues and trends. Prerequisites: All other courses required for major. 

4823 Great Ideas: Leadership Communication (3) SP
Portfolio-based final course with final project focused on both the student’s major and/or concentration issues and trends. Prerequisites: All other courses required for major. 

4813 Great Ideas: Public Relations (3) SP
Portfolio-based final course with final project focused on both the student’s major and/or concentration issues and trends. Prerequisites: All other courses required for major. 

498V Independent Study in Communication and Journalism (1, 2, 3) F, SP, SU
A course designed to provide the student with a major or minor from the department the opportunity to pursue independent study or research. Proposals for independent studies must be developed with a faculty member and approved by the department chair. 

*Offered in alternate years