Communication & Journalism (CO)
1003 Introduction to Communication (3) F, SP
A course in the fundamental principles of effective oral communication. Special attention is given to the selection and organization of materials and the presentation of speeches. Three emphases of the course are: theory, practice and constructive criticism.
1014 21st Century Media (4) F, SP
Foundation course exploring digital citizenship, media convergence and ethics. Lab required.
2133 Persuasion and Advocacy (3) F, SP
Study and application of seminal and current theories of persuasion for attitudinal and behavior change through advocacy communication. Prerequisite: CO 1003.
2144 Multimedia Storytelling (4) F, SP
Focus on creative, character-driven writing to tell stories for all media, including the use of images, recorded video and sound. Students develop narratives for print, television, radio, podcasts or for the Web in multimedia form. Lab required. Prerequisite: Communication 1014 (may be taken concurrently).
2153 Broadcast and New Media (3) F
Emphasis placed on reporting, writing and producing for broadcast and new media, including fundamentals of reporting, writing and producing basic, multiple element and feature stories. Assignments will include reporting and producing for Lipscomb student media. Prerequisite: Communication 1014. This course may satisfy the SALT Tier II requirement.
2213 Event Planning (3) S
Course designed to allow students to apply administrative theories to the multidisciplinary nature of public relations and communication through event design and development, logistics, coordination, operations, budgeting, promotion and evaluation. Prerequisite: CO 1003.
2223 Image Motion and Sound (3) F
This course explores theory and techniques in photography, typography, design, infographics and audio. Prerequisite: CO 1014.
3113 Web and Mobile Journalism (3) S
Students will learn how to communicate news and information effectively through layout, interface design, visualization and art selection. Students will survey the latest techniques used in web and app design and development, with a special focus on user experience, comprehension and design process.
2703 Organizational Communication (3) F
A broad study of the flow of messages in organizations, including individual communication in presentations and interviewing, group problem-solving, negotiation and strategies for communication of leadership vision to achieve stakeholder buy-in. This course may satisfy the SALT Tier II requirement.
3013 Cross-Cultural Communication (3) F, SP
This course is designed to offer a theoretical basis for the concept of cross-cultural communication, followed by in-class practice, community experience and reflection. The Global Learning class, Cross Cultural Experience may substitute for Cross Cultural Communication.
3023 Communication Law (3) F, SP
This course is intended to introduce students primarily to American law and regulation with special attention to new and emerging media. As new communication technologies become more integrated into our media landscape, new legal and ethical issues are being debated and new law is made. Historical perspectives will be discussed, but the primary focus of the class is on the current status of communicators’ legal rights and the theoretical underpinnings on which they are based in order to prepare students both as citizens and as prospective media professionals.
3083 Negotiation (3) F
This course will develop an understanding of the principles, strategies, and tactics of effective negotiation and professional relationship management, particularly in the fields of communication and public diplomacy.
3413 Media History (3) F
Survey of the development of journalism and mass media including historiography and examinations of movements.
3433 Media Ethics (3) F, SP
An examination of ethical theories as well as standards and practices of media practitioners. Includes development of ethical decision-making skills in the media context.
3603 On-Camera Delivery (3) F
Offers students the opportunity to develop and practice verbal and nonverbal delivery on-camera and effective communication of messages through broadcast media. Covers reporting, hosting and interviewing for journalism/new media majors, interview and news conference preparation and execution for other majors. Prerequisite: Communication 1003, with a minimum grade of “C.”
3613 News Reporting (3) F
Fundamentals of reporting and writing the basic news story are emphasized. Assignments include reporting, writing and producing news for Lipscomb Lumination Network and its online, radio, print and television properties. Prerequisite: Communication 1014.
3623 Advanced Reporting (3) SP
Advanced course in reporting, writing and producing the news for print, broadcast and online media. Covers multi-media approaches including visual storytelling and reporting with photos and video. Includes editing of news stories and philosophy and practice of editing a newspaper, news program, or online news service. Prerequisite: Communication 1014, 3613.
3633 Radio Programming (3) SP
Basics of radio programming with focus on developing and producing programs for Lumination Network.
3643 Video Production (3) F
Basics of video production with a focus on television programming in studio and in the field. Students will apply pre-production, production and post-production techniques in class and individual projects. Prerequisite: Communication 1014. This course may satisfy the SALT Tier II requirement.
3653 Media and Culture (3) F
This course examines the interaction between media and culture, exploring effects, theory, current events and history.
3693 The Documentary (3) F
This production-oriented course will provide students with a thorough understanding of the medium of documentary film. Students will create (research, write, visualize, shoot and edit) short video documentary projects. Prerequisites: Communication 1014, 2144.
3703 Introduction to Public Relations (3) F
A study of the public relations field including job responsibilities, ethics, research, use of traditional and new media, and planning public relations programs. This course may satisfy the SALT Tier II requirement.
3723 Public Relations Writing (3) F
Practical experience in writing across media and using new and emerging technologies to reach audiences with well-developed messages in news releases, public-service announcements, advertising copy, collateral information pieces, newsletters and house publications. Prerequisites: LU 1103, English 1313 and Communication 3703. This course may satisfy the SALT Tier II requirement.
3733 Cases and Campaigns (3) F
Advanced application of research, planning, implementation, development, execution and evaluation of public relations case studies and campaigns. Students will examine strategic public relations campaigns from various industries and analyze case studies that show how organizations apply communication to solve challenging problems and take advantage of opportunities. Course may also include PRSSA case study competitions. Prerequisite: CO 3703
3793 Television Newscast (3) F, SP
The basics of in-studio and field/live field news reporting and production for television, radio and online distribution. Students produce the weekly newscast for the Lumination Network. Prerequisites: CO 1014 and CO 3613.
3911 Practicum in Journalism and New Media (1) F, SP
Writing/reporting or other staff duties for the Lumination Network. Minimum of four hours per week. Open to majors and non-majors. Permission from instructor required.
3941 Practicum in Public Relations (1) F, SP
Participation in the campus chapter of Public Relations Student Society of America.
3993 Communication Travel (3)
A study tour providing experiential analysis of communication applications in selected areas. Preparation work includes reading in the specific area. A major paper is required. Prerequisites: junior or senior standing with the minimum GPA of 3.0.
4013 Internship in Strategic Communication (3) F, SP, SU
Prerequisite: Proposals for internships must be submitted to and approved by the academic chair.
4023 Internship in Journalism and New Media (3) F, SP, SU
Prerequisite: Proposals for internships must be submitted to and approved by academic chair.
4053 Media Management (3) SP
An analysis of the different types of media programming, their audiences, and how to design and market programming to those audiences. Prerequisites: Communication 1014, 2144.
4063 Audience Analysis (3) F
This course will explore research across media, from public opinion analysis to reputation management to audience ratings. Prerequisites: Communication 1014, 2144.
469V Special Topics (1-3)
An in-depth study of a particular topic not normally covered or only briefly surveyed in the regular course offerings. Topics will be announced in the semester schedule and can be chosen to fill requirements in department concentrations.
4813 Great Ideas: Journalism and New Media (3) SP
Portfolio-based final course with final project focused on both the student’s major and/or concentration issues and trends. Prerequisites: Senior standing. This course may satisfy the SALT Tier II requirement.
4823 Great Ideas: Leadership Communication (3) SP
Portfolio-based final course with final project focused on both the student’s major and/or concentration issues and trends. Prerequisites: Senior standing. This course may satisfy the SALT Tier II requirement. 4833 Great Ideas: Strategic Communication SP Portfolio-based final course with final project focused on both the student’s major and/or concentration issues and trends. Prerequisites: Senior standing. This course may satisfy the SALT Tier II requirement.
498V Independent Study in Communication and Journalism (1, 2, 3) F, SP, SU
A course designed to provide the student with a major or minor from the department the opportunity to pursue independent study or research. Proposals for independent studies must be developed with a faculty member and approved by the department chair.