Marketing Programs

For students wishing to prepare for a career in marketing, the College of Business offers the B.B.A. in Marketing degree. This major gives students a course of study that provides students the full complement of conceptual and quantitative courses needed to prepare for marketing positions in business. B.B.A. Marketing majors can choose to concentrate their studies in one of four areas —corporate marketing, digital marketing, marketing for entrepreneurs and professional sales.

Corporate Marketing 

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required Hours
  Marketing  
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
3573 Consumer Behavior  3
  Concentration Courses in Marketing  
MK 3543 Professional Selling  3
Mk 3753 Global Marketing 3
MK 4563 Marketing Research  3
  3 Hours selected from:  

MK 390V

OR

MK 4543

Internship in Marketing - 

 

Special Topics in Marketing 

1-3

 

3

Digital Marketing

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required Hours
  Marketing  
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3573 Consumer Behavior  3
  Concentration Courses  
  Marketing  
MK 3403 Strategic Internet Marketing  3
  Information Technology  
IT 1213 Graphic Design Studio -  3
IT 2223 Web Application Development I  3
  Three hours from Marketing (MK), Information Technology (IT except 1000 and 2043), Art (AR), Communications (CO, except 1003), or EN 3123 ST: Social Media. Students should consult a departmental advisor in course selection. 15

Marketing for Entrepreneurs

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required Hours
  Marketing  
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3573 Consumer Behavior  3
  Concentration Courses  
  Entrepreneurship  
ENT 3543 Marketing and the Entrepreneurial Enterprise  3
  3 Hours of Upper Level division Business Electives 3
  Select 2 of the 3 Marketing courses from below:  
MK 3543 Professional Selling 3
MK 390V Internship in Marketing  3
MK 4543 Special Topics in Marketing  3

Professional Sales 

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required  Hours
  Marketing  
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3573 Consumer Behavior  3
  Concentration Courses  
  Marketing  
MK 3543 Professional Selling  3
MK 4583 Advanced Professional Selling  3
MK 390V Internship in Marketing - 3
  Communication  
CO 2133 Persuasion and Advocacy  3

Marketing - Graphic Arts 

B.S. degree program
Total hours required – 81 (63 in major, 18 in minor)

Specific courses required Hours
  Accounting  
AC 2503 Financial Accounting  3
  Art  
AR 1013 Foundation Studio I: Materials 3
AR 1113 Foundation Studio II: Design  3

AR 1213

Color Theory 

3

  and choice of 3 additional courses in Graphic Design 9
  Business Administration  
BA 3603 Fundamentals of International Business  3
BA 3703 Business Communication  3
BA 3803 Business Ethics  3
BA 4503 Business Policy and Strategy  3
  Economics  
EC 2503 Principles of Microeconomics  3
EC 2513 Principles of Macroeconomics  3
  Entrepreneurship  
ENT 2503 An Entrepreneur’s Introduction to Business  3
  Finance  
FI 2503 Business Analysis  3
FI 3503 Principles of Finance  3
  Management  
MG 3013 Business Statistics  3
MG 3503 Principles of Management  3
MG 3613 Legal Aspects of Business I  3
  Marketing  
MK 3403 Strategic Internet Marketing  3
MK 3503 Principles of Marketing  3
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3543 Professional Selling  3
MK 3573 Consumer Behavior  3
MK 390V Internship in Marketing  1-3
  Mathematics  

MA 1113

OR

xxxx

College Algebra 

 

A Higher Mathematics course

3

 

3