The mission of the Department of Marketing is to prepare students for the challenging task of helping organizations enter into mutually beneficial relationships with customers, whatever their nature. To this end, the major programs of study are designed to acquaint students with business philosophies and activities that enable students to understand the ever-changing consumer groups of many types of organizations, whether profit or non-profit in orientation, manufacturing or service in product type, public or private in ownership. Further, students are expected to develop an understanding of important marketing activities through course related activities and apply these activities through projects, papers, and internships.
College of Business - [Download]
Department of Accounting; Department of Finance and Economics; Department of Management; Department of Marketing