Marketing Programs

For students wishing to prepare for a career in marketing, the College of Business offers the B.B.A. in Marketing degree. This major gives students a course of study that provides students the full complement of conceptual and quantitative courses needed to prepare for marketing positions in business. B.B.A. Marketing majors can choose to concentrate their studies in one of four areas —corporate marketing, digital marketing, marketing for entrepreneurs and professional sales.

Corporate Marketing 

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required Hours
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
3573 Consumer Behavior  3
MK 3543 Professional Selling  3
Mk 3753 Global Marketing 3
MK 4563 Marketing Research  3
Select three hours from the Following Hours
MK 390V Internship in Marketing 1-3
MK 4543 Special Topics in Marketing 3

Internet and Social Media Marketing

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required Hours
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3573 Consumer Behavior  3
MK 3403 Strategic Internet Marketing  3
IT 1213 Graphic Design Studio -  3
IT 2223 Web Application Development I  3
  Three hours from Marketing (MK), Information Technology (IT except 1000 and 2043), Art (AR), Communications (CO, except 1003), or EN 3123 ST: Social Media. Students should consult a departmental advisor in course selection. 15

Marketing for Entrepreneurs

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required Hours
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3573 Consumer Behavior  3
MK 3543 Professional Selling 3
ENT 3543 Marketing and the Entrepreneurial Enterprise 3
Select one of the Following Hours
ENT 390V Entrepreneurial Internship 1-6
MK4Nx3 Special Topics Marketing 3
Any 3000 level or higher ENT course

Professional Sales 

B.B.A degree program
Total hours required – 21 (in addition to the BBA requirements)

Specific courses required  Hours
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3573 Consumer Behavior  3
MK 3543 Professional Selling  3
MK 4583 Advanced Professional Selling  3
MK 390V Internship in Marketing - 3
CO 2133 Persuasion and Advocacy  3

Marketing - Graphic Arts 

B.S. degree program
Total hours required – 81 (63 in major, 18 in minor)

Specific courses required Hours
AC 2503 Financial Accounting  3
AR 1013 Foundation Studio I 3
AR 1723 New Media Studios 3
AR 2513 History of Graphic Design  3
AR 3713 Foundations in Graphic Design 3
BA 3603 Fundamentals of International Business  3
BA 3703 Business Communication  3
BA 3803 Business Ethics  3
BA 4503 Business Policy and Strategy  3
EC 2503 Principles of Microeconomics  3
EC 2513 Principles of Macroeconomics  3
ENT 2503 An Entrepreneur’s Introduction to Business  3
FI 2503 Business Analysis  3
FI 3503 Principles of Finance  3
MG 3013 Business Statistics  3
MG 3503 Principles of Management  3
MG 3613 Legal Aspects of Business I  3
MK 3403 Strategic Internet Marketing  3
MK 3503 Principles of Marketing  3
MK 3533 Marketing Management  3
MK 3553 Promotional Strategy  3
MK 3543 Professional Selling  3
MK 3573 Consumer Behavior  3
MK 390V Internship in Marketing  1-3
MA 1113 College Algebra 3
MA 1123 Trigonometry and Analytic Geometry 3
MA 1135 College Precalculus 5
MA 1314 Calculus I 4
MA 2053 Survey of Calculus 3
Select one of the Following Hours
AR 2253 Fundamentals of Printmaking 3
AR 2313 Fundamentals of Photography 3
AR 3733 Trademarks and Identity Systems 3
AR 3773 Design from the Grid 3
AR 3913 Advanced Typography 3